Responsibilities

• Brand strategy and campaign development
• Develop insights and data driven integrated full funnel/omni-channel marketing plans, campaign strategies and narratives
• Build and manage editorial calendars and content strategies
• Identify new strategies to create brand distinction, member engagement and retention
• Maintain a pulse on our key competitors in each market, consumer and the fitness industry as a whole to help us innovate
• Obsess the consumer, consumer insights, and audiences and translate to insightful consumer journeys. Be a change agent for the organization to put the consumer at the center.
• Member Marketing
• Develop campaigns for key member audiences geared to motivate, inspire, engage and retain members
• Partner with retention marketing/lifecycle marketing team and social media team to develop integrated campaigns across email, organic social and SMS
• Develop member messaging plans inside the club to deliver compelling consumer communication to drive key metrics.

Requirements

• Consumer-first focus driven by insights and data. You have a strong track record of leveraging consumer insights and analytics to build and deliver effective marketing
• Innovative marketer who takes smart risks
• Adaptable and ambitious. You enthusiastically take on other assignments when needed to support your team
• Self-directed and results-oriented. You love to exceed goals and take on new projects
• 8+ years as an experienced brand marketer, with experience building and delivering impactful brand marketing.
• Strong ability to create clarity from ambiguity
• Interest and passion in health and fitness
• Strong leadership skills with the ability to drive projects in a cross-functional org
• Test and learn mindset with the ability to adapt and solve problems within a dynamic environment
• Ability to inform and influence decisions with strong communication skills

Benefits

• In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.
• Benefits Summary 24 Hour Fitness offers benefit programs designed to meet the diverse needs of all team members, including health coverage, as well as Company paid benefits that are automatically provided at no cost, such as group life and accident insurance. There are eligibility requirements for each plan based on your position, hire and/or service date and your average hours worked. Benefit eligible team members may also accrue vacation hours. All 24 Hour Team members, and their eligible dependents, receive a complimentary membership.