Director, Brand Management

Parsippany, NJ (On-site)

$156K/yr – $261K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive P&L‑level marketing leadership for consumer brands, shaping 3–5 year plans, packaging design, and cross‑functional launches.

  • Must-have: 10+ years in consumer products marketing with P&L experience
  • Standout: Nielsen/IRI analytics and multi‑year strategic planning
  • Cross‑functional leadership with packaging design and large initiative execution

Job Description

Responsibilities

  • Deliver corporate sales, profit margin, and EBITDA goals across a portfolio of directly managed brands.
  • Manage business analytics, forecasting, and planning.
  • Develop long-term growth strategies.- (Probably more GG Focused) including maintaining a 3-year innovation pipeline and SKU rationalization
  • Ideate, Research, Commercialize & Launch Innovation
  • SKU Rationalization
  • Lead cross-functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives.
  • Lead Consumer Marketing Activations – Creative / Comm.Strategies, Omni Channel, Social, Media Planning
  • Efficiently manage all marketing and advertising budgets to achieve brand objectives.
  • P&L ownership, including cost-improvement initiatives, pricing, and linkage with the Trade Marketing team.
  • Develop and execute annual marketing plans and 3-5 year strategic plans.

Requirements

  • A Minimum of 10 years of marketing experience in consumer products, preferably in food.
  • Have extensive experience with the development and design of packaging, advertising, and other materials.
  • Demonstrates strong business acumen and possesses strong knowledge of industry and retail landscape.
  • Demonstrated leadership skills, learning agility, problem-solving, project management, analytical, organizational, and strategic thinking skills.
  • Demonstrated ability to analyze and interpret Nielsen/IRI data to make sound business recommendations to Management.
  • Demonstrates the ability to handle multiple projects in a fast-paced, resource-limited environment.
  • Possess excellent communication skills - both verbal and written.
  • Must be detail-oriented and extremely organized.
  • Must have a very strong sales knowledge: Understanding and supporting the “selling” process.
  • Must have excellent creative skills.

    Benefits

    • Paid time off (holidays, vacation and sick days)
    • Medical, prescription drugs, dental and vision coverage
    • Life, disability and AD&D insurance
    • 401(k) plan
    • Flexible spending accounts
    • Tuition reimbursement program
    • Employee assistance programs
    • Telemedicine
    • Work-life balance
    • Employee discounts
    B&G Foods Inc. logo

    B&G Foods Inc.

    At B&G Foods, we pride ourselves in delivering best in class brands and believe that recruiting people of the highest caliber is essential to our sustained growth and long-term success. If you are looking to join a best in class organization, then this opportunity is for you. Get to know our family...join our family.To view our open positions, visit us @ http://www.bgfoods.com/careers/careers.aspBased in Parsippany, New Jersey, B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. With our diverse portfolio of more than 50 brands you know and love, including B&G, B&M, Cream of Wheat, Green Giant, Las Palmas, Le Sueur, Maple Grove Farms, Dash, Crisco, Clabber Girl, Ortega, Polaner, Spice Islands and Victoria, there’s a little something for everyone. For more information about B&G Foods and our brands, please visit www.bgfoods.com.

    Founded in 1996
    Parsippany, New Jersey, USA
    1.5K employees (47 in marketing)