Responsibilities

• Assists in building an actualizing NWSL Atlanta crest and jersey launch
• Builds and actualizes the season-long, cross-functional 360 brand marketing campaign, in partnership with AMBSE marketing and creative teams, and NWSL Atlanta’s Director of Digital and Social Media, to serve business objectives and drive a holistic narrative across the season
• Foster relationships with a variety of partners, including fan groups, media and the greater Atlanta community to grow and deepen the club’s reputation and engagement with key segments.
• Leads and launches all on-pitch and off-pitch marketing moments (tentpole moments, league moments, cultural moments) across the season and offseason in a calculated manner, ensuring internal alignment and partner integration, identifying and recommending new potential commercial opportunities.
• Identifies, develops and requests creative deliverables, content needs and comprehensive asset production within reasonable and achievable timelines and budgets
• Collaborates with the AMBSE marketing team on the planning, execution, and optimization of integrated marketing campaigns across all channels (digital, social, traditional media, email, events, etc.) that support tickets and service.
• Manages the marketing calendar, coordinating all campaign launches, promotions, and special events that support tickets and service needs.
• Collaborates with internal and external teams to ensure campaigns are executed flawlessly and timely.
• Collaborates with cross-functional team and external agency partners to deliver high-quality campaigns that drive fan engagement and revenue; ensure on time delivery, within budget, and a high standard of excellence.
• Works with creative partners to develop narrative and language during the year that will provide a framework for all content and communication touchpoints across the organization.