Responsibilities

• Brand Strategy and Positioning
• Own and evolve the MeUndies brand strategy, positioning, voice, visual identity, and cultural point of view.
• Ensure the brand remains distinctive, relevant, emotionally resonant, and consistent across DTC, retail, wholesale, and licensed products.
• Translate company and commercial priorities into clear customer-facing narratives.
• Maintain and evolve brand guidelines while ensuring teams and external partners apply them consistently.
• Protect long-term brand equity while helping the company achieve near-term revenue goals.
• Integrated Marketing Calendar
• Own the master MeUndies marketing calendar across product launches, promotions, seasonal moments, collaborations, licensing, retail, and cultural opportunities.
• Create one source of truth connecting Brand, Creative, Growth, Retention, E-commerce, Merchandising, Product, and Wholesale.
• Lead cross-functional planning meetings and ensure teams understand the objective, audience, message, deliverables, owners, deadlines, and success metrics for every major initiative.

Requirements

• 8–12+ years of brand, integrated marketing, or consumer marketing experience, ideally within a modern DTC, apparel, lifestyle, beauty, or consumer brand.
• Experience leading brand strategy and integrated campaigns across multiple channels.
• Demonstrated success building marketing calendars and launching products, collaborations, or licensed collections.
• Strong understanding of organic social, creators, influencers, affiliates, partnerships, and content development.
• Ability to connect brand-building activity with commercial performance.
• Excellent briefing, storytelling, presentation, and written communication skills.
• Strong understanding of consumer insights, cultural trends, and modern customer behavior.
• Experience managing teams, agencies, budgets, and complex cross-functional projects.
• Comfortable operating in a fast-moving environment with high expectations and limited bureaucracy.
• Willingness to work at both the strategic and executional levels.

Benefits

• It's more than a job.
• We have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here - we celebrate it all!
• We look at the necessities.
• We offer competitive salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more.
• We have an office you’ll enjoy going to.
• We work in our office Monday - Thursday. Friday is a remote/work-from-home day. We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. We’re dog-friendly, so your furry coworker can join you anytime.
• We don’t forget the most important things.
• We want MeUndies to be a place where you feel safe and comfortable, and we encourage our employees to hold us accountable for keeping it that way. We encourage open communication and a People Ops team that is ready to help. When you work at MeUndies, we take your needs as an employee (and a person) seriously. Our doors are always welcome to feedback and suggestions!
• Plus those special extra things.
• We also know how important it is to connect with your team members outside of everyday work. We offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You’ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints.