Director of Brand at GIBBON North America | Solana Beach, CA | $185K/yr – $300K/yr

GIBBON North America

Director of Brand

Solana Beach, CA (Hybrid)

$185K/yr – $300K/yrDirector/ExecutiveFull time

Posted 6 weeks ago

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Job Summary

Own global brand identity with sport and lifestyle storytelling, coordinating multi-channel campaigns and partnerships at scale.

Brand ownership: shape identity, voice, and assets across digital and physical touchpoints.
Channel & partnerships: lead athlete endorsements, creators, and large brand partnerships across earned and paid channels.
Cross-functional execution: align product launches, marketplace storytelling, and customer experience into a cohesive calendar.

Job Description

Responsibilities

Define and evolve the global GIBBON brand identity, voice, and positioning alongside core customer personas.
Translate business goals into actionable, high-impact marketing campaigns across multiple touchpoints.
Oversee athlete endorsements, sports team sponsorships, and influencer partnerships.
Direct the visual style across digital and physical assets.
Lead, mentor, and scale an internal Brand team spanning branded content, partnerships, and community.
Drive the broader marketing calendar including brand, consumer, and product moments.
Own partnership strategy with creators, influencers, ambassadors, and larger brand partnerships.
Partner with Paid Acquisition to leverage branded and creator content across paid channels.
Align with Customer Experience to ensure marketing meets customer needs.
Manage a cross-functional marketing calendar and ensure flawless execution.

Requirements

7–10 years of creative and brand management experience, with at least three years in a leadership role within a CPG company.
Proven success scaling a growth company that operates across multiple sales channels globally.
Strong understanding of unit economics, contribution margin, inventory dynamics, and demand forecasting.
Demonstrated ability to lead teams, drive accountability, and execute in fast-paced, high-growth environments.
Proven portfolio working with sports, fitness, wellness, or active lifestyle brands.
Bachelor’s degree in Business, Marketing, or related field preferred. Hybrid work schedule (in office three days per week) based out of Solana Beach, California.

nice_to_have

Benefits

medical and 401(k)

GIBBON North America

GIBBON created the slackline industry in 2007 and has been the leading global slackline brand ever since. With our award-winning family of products, from SlackLines to SlackRacks to SlackBoards, we make balance training accessible, effective, and fun for everyone, whether you're an athlete, a fitness enthusiast, or simply looking to improve stability in everyday life.GIBBON North America sells to Canada, USA, and Mexico.

Founded in 2007

Solana Beach, California, USA

12 employees (4 in marketing)

www.gibbon-usa.com