Responsibilities

• Manage the global strategy for experiential and activation programs that bring the Vuori lifestyle to life and strengthen community connection.
• Develop and execute a global experiential roadmap that builds brand love, drives engagement, and supports long-term growth.
• Design, launch, and optimize large-scale immersive brand experiences across live events, retail environments, and consumer-facing platforms.
• Support product launches and seasonal campaigns through innovative, experiential storytelling.
• Create scalable event platforms and activation playbooks to ensure consistent execution across markets.
• Identify new partnerships, cultural opportunities, and experiential innovations that keep Vuori at the forefront of brand engagement.
• Manage large-scale, brand-led marketing events, flagship activations, and major store openings that set the experiential vision and elevate how Vuori shows up in physical spaces.
• Partner closely with the Retail Community team to align elevated brand moments with local, grassroots programming—ensuring clarity on ownership, scope, and execution.
• Define and lead experiential moments that are national, global, or culturally significant in scale (e.g., marquee store openings, major brand moments, high-profile partnerships), while enabling the Retail Community team to own ongoing local and community-driven events.
• Collaborate with Retail and Community leadership to establish clear activation models that distinguish: Brand-led, elevated experiences (owned by this role) ; Community-led, local programming (owned by the Retail Community team)

Requirements

• 10+ years of experience in experiential marketing, partnership marketing, influencer marketing, or brand activation roles.
• Proven success designing and executing high-impact events, retail activations, and influencer-driven experiences.
• Strong understanding of influencer ecosystems, social culture, creator partnerships, and emerging content formats.
• Experience working within sports, entertainment, lifestyle, or consumer brands preferred.
• Excellent project management skills with the ability to lead complex, multi-channel initiatives from concept through execution.
• Strong cross-functional communicator with the ability to influence senior stakeholders.
• Experience managing agencies, production partners, and external vendors.
• Comfortable navigating regulatory and compliance considerations related to event production and logistics.

Benefits

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits