Responsibilities

• Develop and execute integrated marketing strategies that position the station competitively in evolving media landscapes
• Identify, cultivate, and manage strategic community partnerships that align with station values
• Plan and execute station events and promotional activations
• Serve as creative guide and strategic advisor for Midwest Access lifestyle show
• Partner with the sales team to conceive and execute innovative, revenue-generating ideas
• Spearhead innovative streaming content initiatives by collaborating with external content gatherers, creative partners, and community organizations; help drive production and vision behind new digital/OTT programming (with potential to host select segments)
• Help foster a collaborative, innovative team culture between all departments – creative services, news, and sales.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent professional experience)
• 5+ years of experience in marketing, media, or creative services
• Demonstrated expertise in multi-channel marketing and digital media strategy
• Proven track record of identifying and developing strategic partnerships
• Strong project management and organizational skills with the ability to manage multiple concurrent initiatives
• Excellent verbal, written, and presentation communication skills
• Experience in the broadcast or media industry
• Proficiency with marketing analytics, social media platforms, and creative production tools

Preferred

• Experience in lifestyle programming or on-air talent coaching
• 2+ years of leadership/management experience
• Background in event planning and community engagement
• Knowledge of commercial production and advertising standards
• Experience working in a news-focused environment

Benefits

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO