Responsibilities

• The Director of Brand & Creative is responsible for defining, evolving and stewarding the organization’s brand and visual identity across all channels and touchpoints.
• This role leads the creative and design function, ensuring a cohesive, modern and effective brand expression across digital platforms, publications, content, marketing communications and video.
• This position manages a team of experienced individual contributors in Creative Services and is accountable for meaningful career development conversations and regular coaching and feedback.
• Sets the creative strategy and vision for campaigns and organizational initiatives, leading the full design and creative function to deliver innovative, high-impact work that advances business objectives and strengthens brand positioning.
• Owns and evolves the organization's brand identity, serving as primary authority on brand strategy, standards, and governance, and ensures consistent expression across all channels (digital, publications, content, video, and experiential touchpoints) while allowing flexibility for different audiences.
• Develops and maintains design systems, templates and toolkits that enable scalable, consistent brand execution and support organizational efficiency.
• Collaborates with business and content strategy leaders to align brand expression with storytelling and messaging frameworks across all touchpoints.
• Partners with production operations and visual production teams to translate brand direction into executable production standards, providing creative guidance for studio and non-studio video, motion and multimedia content.
• Establishes workflows that balance creativity, execution speed and governance, enabling efficient delivery of high-quality creative work across priorities.
• Manages and mentors design team members while identifying and managing external vendors to augment expertise and support creative deliverables.