Responsibilities

• Translate the organization’s brand vision and strategy into clear messaging, content, creative direction, and audience experiences that advance VGM’s business objectives.
• Lead brand and content strategy, ensuring marketing activities strengthen VGM’s positioning, relevance, differentiation, engagement, and affinity among key audiences.
• Champion VGM’s brand across channels and touchpoints, ensuring consistency in messaging, voice, tone, storytelling, and visual identity.
• Develop and evolve messaging frameworks, content standards, brand guidelines, and governance practices that strengthen brand consistency while enabling creativity.
• Lead the development and execution of an integrated content strategy that connects audience needs, organizational priorities, market opportunities, and business objectives.
• Translate complex business priorities, customer insights, industry trends, and market opportunities into clear, compelling, audience-centered stories, and marketing initiatives.
• Partner with executives, organizational thought leaders, and business leaders to develop messaging and content that demonstrate expertise, build credibility, and advance strategic priorities.
• Serve as a strategic advisor to leaders and cross-functional partners on brand positioning, storytelling, messaging, audience engagement, and customer needs.
• Lead, coach, and develop a high-performing team of creative, content, design, and digital marketing professionals, establishing clear expectations for strategic thinking, creativity, quality, and execution.
• Provide creative direction and feedback across content and design, ensuring work aligns with brand standards, audience needs, campaign objectives, and the broader customer journey.

Requirements

• Bachelor’s degree in marketing, business administration, communications, or a related field; MBA or advanced degree preferred.
• 7+ years of progressive experience in content strategy, brand marketing, and business communication.
• 5+ years of experience writing and developing content strategies in support of client needs, executive leaders, and organizational thought leaders.
• 3+ years in a leadership role preferred, specifically with experience leading team members within a creative, content, digital, communications, and creative strategy discipline.
• Proven experience in strategic planning and execution of branding, content, and marketing initiatives that support organizational business objectives.
• Experience leading cross-functional initiatives and influencing stakeholders across multiple levels of an organization.
• Demonstrated experience using audience insights, market intelligence, and performance data to improve content and marketing effectiveness.
• Exceptional communication and storytelling skills, with demonstrated strength in writing, editing, executive communication, and translating complex business concepts into clear, compelling, audience-centered narratives.
• Expertise in brand and content strategy, including brand positioning, messaging architecture, voice and tone, content marketing, and audience engagement.
• Sound creative judgment, with the ability to effectively evaluate messaging, content, and creative outputs for brand alignment, audience relevance, strategic impact, and overall quality.

Preferred

• MBA or advanced degree preferred.