Responsibilities

• You own the brand content calendar that connects brand storytelling to every channel (social, email, site, and beyond) so nothing goes out without a strategic reason
• You translate the Life is Good brand narrative into channel-specific content stories that drive awareness and consideration for both our eCommerce and wholesale audiences with specific emphasis in year one on our social channels as both a storytelling channel and as a tool to understand our expanding audience
• You partner with the Brand Creative team so that shoots, campaigns, and assets are planned with content distribution in mind from the start
• You direct our social and community team to deliver on-brief, on-brand work that scales our output without sacrificing quality
• You set the standard for what great content looks like across various platforms at Life is Good and elevate the team around you toward it
• You use data and audience signals to make smarter content decisions, constantly asking what's working and why
• You continuously seek opportunities to use data to eliminate low-value work for your team, and reinvest that time into creative problem-solving, innovation, and business impact
• You lead a team of social media strategists, creators, and influencer/ambassador management to bring creative teams and channel teams together naturally, building trust and shared ownership
• You lead with strategy AND stay close to the work — you know the difference between content that inspires and content that just fills a box
• You are nimble and steady when priorities shift, protecting what matters most while staying flexible on everything else

Requirements

• The experience gained from 5 or more years of measurable success in a strategic marketing content role, leading a team, delivering results, and elevating a recognized lifestyle brand.

Benefits

• We’re a community of optimists who believe optimism is a powerful way to live and work. We care deeply about creativity, collaboration, authenticity, and making a meaningful impact through the work we do together.
• We’re not interested in building a culture where people simply “fit in.” We want people who elevate the work, challenge stale thinking, improve the experience for others, and help move the business forward.
• We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. Our benefits include Medical, Dental, Vision, FSA, Transit or Parking, Life, Disability, 401(k) with match, PTO, holidays, Good Vibes Time, Family Time, and dogs.
• Life is Good is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, sex, age, disability, pregnancy, sexual orientation, or veteran status.