Director of Brand, Content & Creative- Crecera

Responsibilities

• Develop and execute a comprehensive brand strategy that differentiates the company from competitors and strengthens emotional connections with customers.
• Serve as the steward of the brand, ensuring consistency in voice, messaging, visual identity, and customer experience across all channels.
• Establish and maintain brand standards, creative guidelines, and messaging frameworks across digital and offline touchpoints.
• Lead brand positioning, storytelling, and creative direction that support business objectives and long-term growth.
• Review and approve key creative assets and campaigns to ensure alignment with brand standards and strategic priorities.
• Monitor competitive activity, consumer trends, customer insights, and marketplace dynamics to identify opportunities for brand differentiation.
• Partner with executive leadership to ensure brand priorities align with business strategy and growth goals.
• Develop and lead the company’s content strategy across all customer and digital channels.
• Own the content engine from planning through production, ensuring a steady flow of high-quality assets that support business objectives.
• Oversee the creation of compelling content and creative assets, including articles, videos, photography, product storytelling, buying guides, customer stories, landing pages, social content, and multimedia campaigns.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• 8+ years of progressive marketing experience with significant responsibility in brand marketing, creative leadership, content strategy, and campaign management.
• 3+ years of leadership experience managing cross-functional teams, creative resources, and business initiatives.
• Experience within a direct-to-consumer ecommerce business.
• Demonstrated success building brands and leading integrated campaigns that drive measurable business results.
• Experience managing content creation and creative production across multiple channels, including digital, social, email, video, and photography.
• Strong understanding of ecommerce, customer journeys, digital marketing, and consumer behavior.
• Exceptional written, verbal, communication, and storytelling skills.
• Demonstrated ability to translate customer insights and business objectives into compelling creative strategies and brand experiences.

Benefits

• Benefits: Eligible employees may participate in the Company's comprehensive benefits programs, including medical, dental, and vision insurance; health savings and flexible spending accounts; life and disability insurance; 401(k) retirement savings plan with company match; paid time off; paid holidays; employee merchandise discounts; and other wellness and employee assistance programs.