Director of Brand, Creative & Content

Boston, MA (Hybrid)

$160K/yr – $175K/yrDirector/ExecutiveFull time

Posted 13 hrs ago

Job Summary

Own and evolve Teikametrics brand and content strategy, directing editorial calendars, full-funnel programs, and multi-channel creative to drive brand authority and pipeline growth.

  • Own editorial calendar and content roadmap aligned with GTM
  • Lead full-funnel content and creative across campaigns, partnerships, and thought leadership

Job Description

Responsibilities

  • Translate Teikametrics' brand strategy, positioning, messaging, and ICP into a cohesive creative and content strategy.
  • Serve as a steward of the Teikametrics brand, ensuring content and creative consistently reflect established brand direction across channels and touchpoints.
  • Develop creative concepts, narratives, and content programs that make Teikametrics distinctive and relevant to our target audiences.
  • Own the editorial calendar and creative and content roadmap in alignment with GTM and business priorities.
  • Set and track performance KPIs across audience growth, engagement, organic traffic, demand creation, and pipeline impact.
  • Lead the creative expression of the Teikametrics brand across campaigns, content, social, digital, video, events, and sales collateral.
  • Translate established brand strategy and guidelines into clear creative direction for internal teams, freelancers, and agencies.
  • Direct and elevate the Marketing Designer's work, providing strong creative briefs, feedback, and quality standards from concept through execution.
  • Ensure a cohesive brand experience across visual design, voice, storytelling, and content.
  • Develop and execute a full-funnel content strategy that reaches our ICP, builds brand authority, and contributes to demand and pipeline growth.

Requirements

  • 10+ years of experience across brand, creative, and content, including at least 3 years leading teams of 2+ direct reports.
  • Proven experience building creative and content programs that strengthen brand presence and contribute to measurable business growth - and a portfolio supporting this.
  • Exceptional creative and editorial judgment, with the ability to translate brand strategy, positioning, and audience insights into distinctive execution.
  • Deep understanding of how to create content and creative that resonates with a defined ICP and attracts new audiences.
  • Exceptional writing and editing skills and the ability to personally contribute to high-impact work.
  • Strong executive presence and cross-functional communication skills.
  • Analytical mindset with an understanding of how creative and content performance connects to business outcomes.
  • Comfortable using AI and emerging technologies to improve creative and content workflows.
  • Comfortable operating in a fast-paced, growth-stage environment and balancing strategic leadership with hands-on execution.

Benefits

  • Competitive cash (we don’t discount based on location)
  • A robust benefits package effective on day one!
  • Generous stock option packages and investment opportunities
  • Unlimited Paid Vacation Policy
  • Flexible work schedule - work when you’re most productive and effective!
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Teikametrics

3.7 Glassdoor

Teikametrics is an AI-powered retail marketplace optimization platform that helps brands and agencies drive profitable growth across Amazon, Walmart, and TikTok Shop.Powered by ARI, Teikametrics’ proprietary, patent-pending Generative AI engine, the platform unifies advertising, listing content, inventory planning, and performance analytics into a single operating system to enable faster, smarter decision-making without adding headcount or managing disconnected tools.Purpose-built for retail marketplaces, Teikametrics connects the levers that determine profitability, helping thousands of brands and agencies scale efficiently and grow with confidence.

Founded in 2015
Boston, Massachusetts, USA
196 employees (22 in marketing)
54% recommend to a friend
78% CEO approval

Salaries

Posted range

$160K/yr – $175K/yr

Taken straight from the job posting.

See all Teikametrics salaries

Marketing Team

Marketing Team Size
18 (9% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$65M
Last Raise
$40M
Series B, 5 years ago

Funding History

  • Jul 2021
    Series B • $40M
  • Feb 2020
    Series Unknown • $15M
  • Oct 2018
    Series A • $10M

Traffic Signals

Monthly Visitors
36.7K
Monthly Google Ads Budget
$36.3K
Traffic Source Mix
Search
39.6%
Direct
49.9%
Referral
7.5%
Social
1.5%
Paid
1.3%

Headcount Trend

Current headcount: ~195

Recent News

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Director of Brand, Creative & Content

Teikametrics · Boston, MA · Hybrid