Director of Brand, Creative & Content
Boston, MA (Hybrid)
Posted 13 hrs ago
Job Summary
Own and evolve Teikametrics brand and content strategy, directing editorial calendars, full-funnel programs, and multi-channel creative to drive brand authority and pipeline growth.
- Own editorial calendar and content roadmap aligned with GTM
- Lead full-funnel content and creative across campaigns, partnerships, and thought leadership
Job Description
Responsibilities
- Translate Teikametrics' brand strategy, positioning, messaging, and ICP into a cohesive creative and content strategy.
- Serve as a steward of the Teikametrics brand, ensuring content and creative consistently reflect established brand direction across channels and touchpoints.
- Develop creative concepts, narratives, and content programs that make Teikametrics distinctive and relevant to our target audiences.
- Own the editorial calendar and creative and content roadmap in alignment with GTM and business priorities.
- Set and track performance KPIs across audience growth, engagement, organic traffic, demand creation, and pipeline impact.
- Lead the creative expression of the Teikametrics brand across campaigns, content, social, digital, video, events, and sales collateral.
- Translate established brand strategy and guidelines into clear creative direction for internal teams, freelancers, and agencies.
- Direct and elevate the Marketing Designer's work, providing strong creative briefs, feedback, and quality standards from concept through execution.
- Ensure a cohesive brand experience across visual design, voice, storytelling, and content.
- Develop and execute a full-funnel content strategy that reaches our ICP, builds brand authority, and contributes to demand and pipeline growth.
Requirements
- 10+ years of experience across brand, creative, and content, including at least 3 years leading teams of 2+ direct reports.
- Proven experience building creative and content programs that strengthen brand presence and contribute to measurable business growth - and a portfolio supporting this.
- Exceptional creative and editorial judgment, with the ability to translate brand strategy, positioning, and audience insights into distinctive execution.
- Deep understanding of how to create content and creative that resonates with a defined ICP and attracts new audiences.
- Exceptional writing and editing skills and the ability to personally contribute to high-impact work.
- Strong executive presence and cross-functional communication skills.
- Analytical mindset with an understanding of how creative and content performance connects to business outcomes.
- Comfortable using AI and emerging technologies to improve creative and content workflows.
- Comfortable operating in a fast-paced, growth-stage environment and balancing strategic leadership with hands-on execution.
Benefits
- Competitive cash (we don’t discount based on location)
- A robust benefits package effective on day one!
- Generous stock option packages and investment opportunities
- Unlimited Paid Vacation Policy
- Flexible work schedule - work when you’re most productive and effective!
Teikametrics is an AI-powered retail marketplace optimization platform that helps brands and agencies drive profitable growth across Amazon, Walmart, and TikTok Shop.Powered by ARI, Teikametrics’ proprietary, patent-pending Generative AI engine, the platform unifies advertising, listing content, inventory planning, and performance analytics into a single operating system to enable faster, smarter decision-making without adding headcount or managing disconnected tools.Purpose-built for retail marketplaces, Teikametrics connects the levers that determine profitability, helping thousands of brands and agencies scale efficiently and grow with confidence.
Salaries
Posted range
$160K/yr – $175K/yr
Taken straight from the job posting.
Marketing Team
Funding
Funding History
- Jul 2021Series B • $40M
- Feb 2020Series Unknown • $15M
- Oct 2018Series A • $10M
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