Responsibilities

• Brand & Growth
• - Help drive growth across channels, making sure brand, creator, community, and earned media work contributes to measurable business growth across Good Sam’s products and services.
• - Turn Good Sam’s brand strategy into channel plans so creators, social media, community, and earned media all tell a consistent brand story, each in its own voice.
• - Partner with performance marketing and paid media teams on campaign planning, including peak travel seasons and new product launches, so brand and performance goals move together.
• - Provide authentic content for paid campaigns, including creator content, member stories, awards, and rankings, that helps people choose Good Sam with confidence.
• - Extend major campaigns, events, and cultural moments across creator, social, community, and earned channels so every big idea reaches further than paid media alone.
• Creator & Influencer
• - Own Good Sam’s creator and influencer program, building a vetted bench of micro and macro partners aligned to brand values, with clear vetting criteria and brand-safety standards.
• - Develop in-depth, transparent creator content (especially on YouTube) that genuinely helps travelers make decisions and earns trust with audiences and search.
• - Manage the commercial framework with Legal, including contracting, compensation, usage rights, and FTC disclosure compliance.

Requirements

• 10+ years in brand marketing, social media, communications, or reputation management, including at least 3 years leading teams.
• Proven experience running creator and influencer programs and organic social at scale, including contracting, usage rights, and FTC disclosure.
• Experience leading earned media and PR, including agency management, media relationships, and crisis communications.
• Hands-on experience with review platforms and online community engagement (e.g., Reddit, enthusiast forums), with a strong instinct for what authentic brand participation looks like.
• Working knowledge of SEO and how AI search and answer engines source information about brands. Experience improving brand visibility in AI-generated answers is a strong plus.
• Experience connecting brand work to performance marketing, with fluency in both brand and performance metrics.
• Strong program management skills and the ability to lead several connected initiatives at once.
• Calm, sound judgment in public, including handling negative feedback and fast-moving issues.
• Strong writer and editor with a creative sensibility and a track record of working closely with creative teams.
• Passion for travel, the outdoors, and community storytelling, aligned with the spirit of the open road. RV experience a plus.

Preferred

• Experience improving brand visibility in AI-generated answers is a strong plus.
• RV experience a plus.

Benefits

• Paid Time Off
• 401(k)
• Employee Assistance Program
• Good Sam Roadside Assistance
• discounts
• paid parental leave (if eligibility is met)
• Tuition Reimbursement (if eligibility is met)
• on the job training opportunities
• medical, dental, vision and more for full-time associates
• dental & vision coverage for part-time associates