Responsibilities

• Lead development and execution of the Foodbank's overall marketing and brand strategy in close collaboration with the CEO, Chief Development Officer, and DDOS, with input from the Board Marketing and Development Committee.
• Set audience, channel, and campaign priorities that bring that strategy to life.
• Strengthen and actively embed the Foodbank's brand strategy across the organization, building staff and board understanding so the brand is consistently reflected in messaging, storytelling, campaigns, programs, and creative work.
• Lead brand and creative direction for general-audience campaigns, major initiatives, and signature moments, and own final creative and design decisions across Foodbank marketing materials.
• Serve as the organization's lead on crisis and issues communications, preparing response plans and key messaging and coordinating with Leadership during time-sensitive or reputationally significant situations.
• Build relationships with local press, develop timely stories, and be our first call when news breaks, especially with a busy election year ahead.
• Build a story pipeline that captures the impact of our work, from the neighbors we serve to the volunteers and partners who make it possible.
• Lead internal communications, keeping staff and the board aligned, informed, and confident in where we're headed.
• Own website content strategy and storytelling, ensuring the site reflects brand voice, messaging, and creative direction.
• Plan and oversee broad-based direct mail, email, and monthly giving campaigns, including outside digital vendors; segmented donor communications are led by Development.

Requirements

• Bachelor's degree or equivalent experience.
• A track record of building brand and marketing strategy that actually gets adopted, not just written down.
• Strong media relationships and the instinct to move fast when a story breaks.
• Confidence speaking publicly and representing the Foodbank with media, donors, and the community.
• Excellent writing and storytelling skills, with experience building a story pipeline across teams.
• Comfort managing digital channels, website content, and a growing marketing team.
• Experience directing freelancers, vendors, and creative partners.

Preferred

• Nonprofit experience, ideally with donor- or foundation-funded work.
• Familiarity with the Santa Barbara media market and philanthropic landscape.
• Experience with direct mail, email, and recurring giving programs.
• Crisis communications background.
• Proficiency with Adobe Creative Suite, Canva, or comparable design tools.

Benefits

• 18 days of Paid Time Off for new hires, with increases over time
• 13 paid holidays annually
• Medical, dental, and vision insurance with 100% of employee premium covered by the Foodbank
• Retirement savings plan with an employer match up to 3%
• $500 annual wellness benefit
• Professional development opportunities
• Employee Assistance Program offering confidential counseling and support services