Responsibilities

• Lead commercialization for all new product launches across multiple markets.
• Develop and execute go-to-market strategies in partnership with cultivation, manufacturing, marketing, retail, and wholesale teams.
• Manage launch timelines and ensure cross-functional readiness.
• Evaluate customer trends, market opportunities, and competitive activity to optimize the product portfolio.
• Drive continuous improvement of product assortment through new product development, SKU optimization, and lifecycle management.
• Develop accurate weekly, monthly, quarterly, and annual demand forecasts.
• Analyze historical sales, seasonality, promotions, wholesale demand, and market trends.
• Translate forecasts into production, purchasing, and inventory plans.
• Continuously improve forecasting processes and accuracy.
• Support budgeting and long-term business planning through demand modeling.

Requirements

• Bachelor's degree in Business, Supply Chain, Operations, Finance, Marketing, or a related field (or equivalent experience).
• 7+ years of experience in commercialization, demand planning, supply chain, inventory management, category management, or related business functions.
• 3+ years of leadership experience managing cross-functional teams or strategic initiatives.
• Strong analytical and financial acumen with advanced Excel and business intelligence skills.
• Experience with forecasting, inventory planning, ERP systems, and data analysis.
• Exceptional communication, organizational, and project management skills.
• Ability to influence stakeholders across multiple departments and levels of leadership.

Preferred

• Experience in cannabis, CPG, manufacturing, food & beverage, pharmaceutical, or consumer products industries.
• Experience leading Sales & Operations Planning (S&OP) processes.
• Familiarity with Power BI or similar business intelligence platforms.
• Experience supporting multi-state or multi-location operations.