Responsibilities

• The Director, Brand & Advertising Strategy owns the strategy and briefs behind how Sono Bello communicates with patients and prospective patients across channels.
• As Sono Bello evolves from a single-service business into a multi-product portfolio, this role will build the positioning, messaging architecture, and campaign platforms needed to support growth.
• This is a strategic advertising leadership role for someone who can translate business priorities, consumer insights, and brand positioning into clear strategies and briefs that lead to effective creative work.
• Your role is not to personally design or write the work. You must be able to recognize strong strategy and creative, provide clear and actionable direction, and bring together the right internal and external resources to produce work that is distinctive, persuasive, and effective.
• You will partner closely with media, performance marketing, digital, and service-line teams to ensure communications are differentiated, integrated across channels, and connected to business outcomes. Brand building and performance marketing are not separate conversations here. You must think across both.
• Develop integrated advertising strategies that support both brand building and demand generation. Translate business goals, consumer insights, and brand positioning into clear messaging frameworks, including the desired consumer belief, value proposition, and reasons to believe.
• Own the brief from insight through final creative. Lead campaign development and execution across TV, video, digital, social, and direct response, ensuring the work is strategically sound, distinctive, and effective. Bring a clear point of view to creative reviews and maintain a high bar.
• Lead external agency partners and hold them accountable to the strategy, brief, budget, and timeline. Manage work ranging from high-profile TV productions with significant budgets and complexity to fast-turn social and content needs.
• Provide clear, actionable feedback that strengthens the work. Know whether the issue is the strategy, the idea, or the execution, and direct teams accordingly.
• Lead and develop a small internal team managing production, influencer partnerships, and ongoing content needs. Set the standards, prioritize the work, and build a team culture rooted in craft, accountability, and continuous improvement. Invest in your people and help them grow.

Requirements

• 10+ years of experience in brand advertising, account management, account planning, brand strategy, integrated marketing, or consumer brand management
• Background in senior agency account leadership or planning, or in brand management at a CPG or scaled consumer company, strongly preferred
• Demonstrated success leading major advertising campaigns for a scaled consumer-facing brand
• Significant TV and video advertising experience, including strategy, creative development, production, large budgets, agency partners, and complex stakeholder management
• Strong understanding of consumer insight, positioning, value propositions, messaging architecture, creative briefs, consumer beliefs, and reasons to believe
• Experience managing both brand-building and direct response advertising
• Ability to lead a mixed portfolio of external agencies and internal resources across creative, social, content, and production
• Broad experience across TV, video, digital, social, and direct response channels
• Consumer brand, direct-to-consumer, healthcare, or beauty experience strongly preferred; Fortune 500 or scaled national brand experience is a plus

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 401K
• EAP
• PTO & Paid Holidays