Responsibilities

• Lead strategy and execution of an $80M+ annual paid media program across TV/CTV, digital, social, paid search, display, online video, audio, and emerging channels
• Direct and manage relationships with agency partners (media, creative, promotional, and project-based) to deliver integrated, full-funnel campaigns
• Own campaign planning, launch, optimization, and post-campaign ROI analysis; present performance and strategic recommendations to senior leadership
• Strengthen the integrated media plan through data-driven audience segmentation, persona development, and content strategy
• Define and evolve brand positioning and content strategies for Firestone Complete Auto Care, Tires Plus, and supporting banners
• Oversee content production, including creative development, social media content, and collaboration with internal production resources
• Lead consumer-facing store branding elements: signage programs, in-store merchandising, and new store/reimage design standards
• Drive brand health metrics including unaided awareness, share of search, and brand consideration
• Lead and support field marketing and retail acceleration teams, ensuring alignment between national brand strategy and local/regional execution
• Develop promotion programs with rigorous test-and-learn frameworks and controlled measurement

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 15+ years of progressive experience in brand marketing, media, and/or integrated campaign management
• Demonstrated experience managing large-scale paid media budgets ($50M+)
• Proven track record leading teams, managing agency partnerships, and developing talent
• Strong analytical skills with experience in campaign measurement, attribution, and ROI optimization
• Ability to influence and align cross-functional teams without direct authority
• Executive-level communication and presentation skills

Preferred

• MBA or advanced degree
• Experience in automotive, retail, multi-location, or franchise marketing environments
• Familiarity with marketing technology ecosystems (CDP, CRM, programmatic, analytics platforms)
• Experience operating within a matrixed corporate structure
• Track record of growing into expanded leadership responsibilities beyond a single functional area

Benefits

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long-term well-being.
• A diverse and inclusive team.