Responsibilities

• Collaborate with clients directly or via the client teams to understand their marketing objective, target audience, and budget constraints to create tailored biddable media strategies. This will include but not limited to:
• Collaborating with the Client Solutions team to optimize the briefs and KPIs.
• Defining campaign goals, KPI, and performance benchmarks
• Determining the optimal channel and tactical mix to achieve client’s marketing objective
• Identifying and developing audience segments and keywords utilizing various targeting and research tools to reach audience as close to client’s provided personas as possible
• Forecasting Reach, delivery and primary KPIs for each channel mix recommended in the media strategy
• Oversee a team on all campaign implementation priorities in addition to supporting the work as well.
• Multi-Platform Management:
• Paid Search: Well versed with building and managing paid search campaigns on platforms like Google Ads and Microsoft Ads.
• Paid Social: Creating and optimizing paid social campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, and similar platforms.

Requirements

• 8-10 years overall experience
• 4+ years experience at a hands-on agency
• 4+ years managing & mentoring Biddable teams
• Deep understanding of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major biddable platforms.
• Extensive retail or eCommerce platform experience (e.g., Walmart connect, Amazon ads, Shopify, WooCommerce, Magento).
• Experience in managing conversion-based campaigns across platforms is highly required.
• Ability to interpret complex data sets, identify trends, and make data-driven decisions.
• Capability to develop and implement effective campaign strategies aligned with client goals.
• Ability to manage and effectively communicate with a team of biddable media managers and associates while providing guidance on campaign execution and optimizations.
• Effectively communicate campaign performance and insights to clients and stakeholders.

Preferred

• The ideal candidate is a strategic team leader who is willing and eager to dive into self-serve platforms to support execution when needed.