Director, B2C Communications at Samsung India | New York City, NY | $200K/yr – $230K/yr

Samsung India

Director, B2C Communications

New York City, NY (On-site)

$200K/yr – $230K/yrDirector/Executive12+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and optimize Samsung Services public relations and executive storytelling across consumer audiences with a focus on media strategy, metrics, and cross functional readiness.

Own the B2C communications playbook for Samsung Services, shaping messaging across consumer, advertiser, and partner audiences.
Lead media relations and executive communications, securing speaking opportunities and bespoke press lists.
Set and track annual PR metrics, risk plans, and crisis protocols to protect brand reputation and drive YoY growth.

Job Description

Responsibilities

The Director of Communications will develop and execute comprehensive B2C communications strategies for Samsung’s services business and executive leadership. This individual will report into the Head of Communications & Events to support all key strategic partnerships and proprietary services across TV and mobile, including but not limited to: Samsung Gaming Hub, Samsung News, Galaxy Store and Art Store on The Frame. This role will work closely with cross-functional teams across global offices to support business objectives.
Direct all strategic B2C initiatives to increase brand awareness and credibility of our Samsung Services for consumers, advertisers and partners.
Set key performance metrics on an annual basis and diligently track ongoing progress, with the goal of accelerating meaningful growth YoY.
Monitor daily press coverage for Samsung Services and stay apprised of relevant industry news and innovations.
Plan, coordinate and lead meetings across various teams to share PR strategies, updates and results.
Draft executive keynotes, press announcements, executive quotes, blogposts and more.
Continually refresh foundational materials including press pitches, master messaging documents, media lists, industry event databases, briefing books and award opportunities.
Gather internal and external stakeholder approvals across multiple internal teams and third party partners.
Maintain and organize a database of all press assets and images for easy access across global Samsung teams.
Oversee marketing communications for brand consistency via social media channels, email/newsletter distribution, as well as internal employee communications.

Samsung India

3.7 Glassdoor

Welcome to the official Samsung India LinkedIn page - a place to discover the latest Samsung brand stories, events, innovative technologies, and more.For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span across TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new directions.

Founded in 2012

Gurugram, Haryana, IND

6.8K employees (230 in marketing)

samsung.com/in

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