Responsibilities

Deliver Strategy & Process into Usable Guidance: Convert strategy, governance, and operating models into practical, role-based guidance that teams can apply in day-to-day work. Ensure clarity on how to execute within the defined frameworks. Design & Deliver Enablement Programs: Develop and deliver training programs tailored to different audiences, including leadership, regional teams, and channel owners. Support onboarding for new processes, tools, and ways of working. Build Playbooks, Toolkits & Self-Service Resources: Create and maintain playbooks, templates, and guides that enable consistent execution across journeys, channels, and regions. Ensure materials stay aligned with current processes and governance standards. Drive Adoption & Behavioral Change: Define adoption success metrics and track how teams are using new capabilities and processes. Identify gaps, address resistance, and partner with leadership to drive sustained changes in how teams operate. Support Execution & Continuous Improvement: Provide hands-on support during rollout of new capabilities and processes. Gather feedback, refine enablement approaches, and build a community of practice to reinforce learning and adoption.

• Own or translate strategy into practical, role-based guidance for day-to-day work.
• Design enablement programs and onboarding for new processes and tools.
• Develop playbooks, templates, and guides aligned with governance standards.
• Define adoption metrics and drive sustained behavioral change.
• Provide hands-on rollout support and continuous improvement.

Requirements

• 6+ years in marketing enablement, transformation, or program leadership
• Experience driving the adoption of new processes, tools, or operating models
• Strong background in B2B SaaS or enterprise marketing environments
• Excellent communication and instructional design capabilities
• Proven ability to influence behavior across distributed teams
• Experience supporting complex, multi-stakeholder marketing organizations