Responsibilities

• Owning end-to-end measurement of marketing’s impact on pipeline and revenue
• Defining and maintaining the tracking strategy across web, media, marketing automation, and CRM systems
• Leading implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy
• Partnering with channel, web, marketing ops, sales ops, and data teams to make sure campaign data is captured correctly and flows cleanly into downstream systems
• Ensuring leads, responses, and campaign touchpoints are ingested correctly into marketing automation platforms and synced accurately into CRM
• Validating that campaigns are set up correctly so source, medium, campaign, content, and other key dimensions persist through the full funnel
• Working with sales and ops teams to ensure marketing-sourced activity is routed to the right sellers and connected to the right pipeline and revenue outcomes
• Building QA processes that catch breaks in tracking, ingestion, syncing, routing, and attribution before they affect reporting
• Investigating discrepancies in attribution, conversion tracking, lead counts, pipeline, and revenue, and resolve them at the source
• Translating business questions into tracking requirements, naming conventions, field mappings, and measurement plans
• Partnering with analytics and engineering teams on data models, source integration, identity resolution, and reporting logic
• Creating clear documentation for tracking requirements, campaign setup standards, field definitions, and operational workflows
• Helping leadership understand what is measurable, what is not, and where data quality risks exist

Requirements

• Experience in B2B or demand generation measurement.
• Experience creating measurement plans that align media platforms to business outcomes that stretch across a buying committee and a full sales cycle.
• Strong experience in marketing analytics, data strategy, marketing operations, revenue operations, or a similar role.
• Deep hands-on knowledge of Google Tag Manager and modern digital measurement.
• Strong understanding of front-end tracking needs, including event design, dataLayer requirements, tag behavior, cookies, consent implications, and QA workflows.
• Experience with GA4 and related web analytics tools.
• Strong working knowledge of marketing automation platforms and CRM systems, including how records are created, enriched, synced, routed, and reported.
• Experience with systems like Salesforce, HubSpot, Marketo, Pardot, or similar platforms.
• Experience working with and managing account-based platforms like Demandbase and 6sense.
• Solid understanding of campaign taxonomy, UTMs, click IDs, lead capture, offline conversion flows, and attribution logic.

Preferred

• Experience with offline conversion imports, lead-to-account matching, or multi-touch attribution.
• Experience working with warehouse, BI, or reverse ETL environments.
• SQL skills and comfort validating data in source systems, exports, or reporting layers.

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!