Responsibilities

• Own the translation of Growth and Commercial strategy into quarterly, KPI-driven marketing roadmaps by partnering with leadership to convert priorities, target audiences, state focus, and market insights into integrated campaign plans tied to pipeline and expansion goals.
• Develop and maintain Pair Team’s B2B messaging playbook: define, refine, and enforce core positioning across payer, CBO, health system, state, provider, and ACO audiences.
• Conduct and synthesize competitive intelligence to inform positioning and strategy, including state-by-state differentiation, payer pain points, RFP and policy trends, and buyer personas.
• Lead development of RFIs, RFPs, proposals, and related opportunity materials in close partnership with Growth and Partnerships teams.
• Turn business priorities into clear pitch narratives, value propositions, and objection-handling language for Growth, Commercial, and Partnership teams.
• Drive conference and event strategy and execution, including registration, outreach, speaking opportunities, media engagement, and post-event follow-up.
• Own execution of webinars, B2B newsletters, and targeted outreach campaigns aligned to commercial priorities.
• Coordinate and manage CRM and marketing automation workflows (e.g., HubSpot) for B2B pipeline nurture and engagement tracking.
• Build and own Pair Team’s content strategy across blog, social, video, and long-form thought leadership, with a focus on establishing category authority in AI-powered care delivery, Medicaid and Medicare innovation, and safety-net healthcare.
• Drive SEO performance: develop a keyword strategy, publish high-quality content at a consistent cadence, and measure organic traffic growth against targets.

Requirements

• 6+ years of experience across demand generation, content marketing, and B2B/commercial marketing, with demonstrated impact supporting payer, health system, and state partnerships in healthcare.
• Experience in Medicaid, Medicare, or government-sponsored health programs.
• A proven track record of building and executing content programs that meaningfully moved SEO rankings, organic traffic, social engagement, or earned media outcomes.
• Ability to partner with Growth and Commercial leaders to shape marketing strategy that drives pipeline, expansion, and market entry—not just campaign execution.
• Demonstrated success influencing and enabling sales and partnership teams, including executive-level storytelling, account-based marketing, and deal support.
• Strong market intelligence and positioning skills, including competitive differentiation, buyer personas, and translating policy, RFP, and market signals into actionable strategy.
• Excellent written and verbal communication skills, with the ability to personally produce high-quality content and tailor messaging across executives, operators, clinicians, and community stakeholders.
• Proficiency with modern marketing and sales tech stacks (e.g., CMS platforms like Webflow, CRM/automation platforms like HubSpot) with a focus on insight generation and performance measurement.
• Experience building, managing, or scaling content functions—whether through direct production, freelancer/agency management, or a combination.
• Ownership mindset with a track record of tying marketing efforts to measurable business outcomes, including pipeline influence, revenue growth, and market expansion.
• Experience operating in early-stage, high-growth environments with high ambiguity, minimal process, and direct accountability for outcomes.
• Deep alignment with Pair Team’s mission and a commitment to advancing equitable care for underserved communities.

Preferred

• Experience marketing AI/technology products in regulated industries.
• Familiarity with healthcare go-to-market partnership development across ACOs, FQHCs, IPAs, AAAs and/or other community-based organizations and healthcare providers.
• Background in both B2B and DTC marketing within healthcare.
• Experience with video content production, podcast strategy, or multimedia storytelling.

Benefits

• Competitive salary: $175,000 - $200,000
• Equity compensation package
• Flexible vacation policy – take the time you need to recharge
• Comprehensive health, vision & dental insurance
• $50 employer contribution to active HSA accounts
• 401k
• Life insurance and AD&D
• Work entirely from the comfort of your own home
• Monthly $100 work from home expense stipend
• We provide the equipment needed for the role