Commercial Activation Director
Purple
Lehi, UT (Remote)
$136K/yr - $160K/yrIn-houseFull-timeSenior level
3 days ago
Director of B2B Activation (Remote)
Los Angeles, CA (Remote)
$182K/yr – $203K/yrDirector/Executive10+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own activation marketing as an intelligent, data-driven engine that turns content creation into measurable growth and scalable playbooks for driving patient starts through commercial referrals.
- Lead Activation Marketing: turn content production into an insights-driven multiplier and scalable system.
- Attribution and cross-functional partnership: align with Commercial, Analytics, and Product to lift marketing-driven patient starts.
- Automation and experimentation: build AI-assisted, repeatable campaigns with templated workflows and rigorous tests.
Job Description
Responsibilities
- Lead Activation Marketing team from content production to an intelligence-gathering and multiplier engine
- Drive patient starts from commercial referral channels by building scalable systems and repeatable playbooks
- Increase marketing-attributable patient starts and build scalable systems with repeatable playbooks
- Define data-driven strategy for marketing touchpoints on from commercial referral audiences (Health Plans, Employers and Primary Care Providers) to maximize patient starts
- Lead the plan to define attribution criteria and process for marketing-driven campaigns, in partnership with the commercial, product and analytics teams
- Lead a team that establishes a testing and experimentation approach: A/B or multi-variant testing campaigns (both creative and the campaign component levels) to determine what works, and incrementality tests to understand impact vs holdouts
- Identify optimization through automation areas, reducing manual campaign execution, and content building using AI agents and tools
- Drive the roadmap to templatize activation campaign approach, and open capacity for more innovative testing at scale
Rula
We believe that when access to quality mental healthcare improves, patients, providers, and payers all benefit. And that’s why we’re on a mission to make mental healthcare work for everyone. We remove barriers and strengthen connection points between patients, providers, and payers to improve mental health outcomes. With Rula, it’s easy for patients to find a high-quality therapist or psychiatric practitioner who meets their unique needs, accepts insurance, and is taking new patients. For providers, Rula offers the flexibility of private practice, while also filling caseloads and offering the necessary behind-the-scenes support. Rula handles the marketing, credentialing, billing, and admin tasks so providers can focus on what they do best: providing care to those in need. Rula is a remote-first company with teams who specialize in the areas of Clinical, Partnerships, Operations, Marketing, Engineering, Product, and more. We’re committed to reimagining how mental health is treated.
