Director, B2B Acceleration at Initiative | New York, USA | $130K/yr – $150K/yr

Director, B2B Acceleration

New York, USA (On-site)

$130K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

Job Summary

Drive strategic B2B media capability growth, ABM and Demand Gen, through cross-functional roadmaps and data-driven decisions.

Must-have: 8–10 years in B2B marketing with proven ABM and Demand Gen experience.
Standout: Ability to translate strategy into roadmaps and lead cross-functional workstreams.
Strong data-driven decision making with hands-on MarTech experience (Salesforce, DemandBase, LinkedIn Campaign Manager).

Job Description

Responsibilities

Audit current media capabilities and ways of working.
Define vision to mature media capabilities, in partnership with key cross-functional stakeholders, to drive long term growth.
Translate vision and growth objectives into a roadmap of workstreams based on current capabilities. Identify dependencies for implementation and define success metrics for Roadmaps.
Lead development of select long term workstreams including advancing ABM and Demand Generation programs.
Collaborate with cross-functional stakeholders to implement workstreams from proof of concept to scaling to business-as-usual.
Collaborate extensively with cross-functional teams to define B2B-specific KPIs and optimization hierarchies.
Leverage data and Marech expertise to guide investment decisions and optimize B2B performance across campaigns.
Bring B2B competitive landscape and emerging tech / platforms updates to cross-functional stakeholders.
Develop recommendations based on B2B landscape and emerging tech / platforms updates to inform long term strategies.
Define process and ways of working with cross-functional stakeholders to ensure workstream progress and implementation

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975

New York, New York, USA

3.2K employees (1,113 in marketing)

www.initiative.com