Responsibilities

• Serve as the day-to-day team lead, mentoring team members and direct reports, managing delivery against client workflows & operationalizing the strategic vision for Audience Strategy, developed in partnership with the Vice President, Audience Strategy
• Executing on the strategic vision, they will own the resultant tactical workflows & implementations, including: creation of strategic audiences to drive growth, utilization of best-in-class deterministic technologies, and on-going documentation of audience strategy work
• Represent Audience Strategy as the in-house experts on how 1P and 3P audience data and data-driven media activation can drive business and improve ROI for clients, including communicating horizontally and vertically across stakeholders
• Guide and drive use of audience data to impact media strategies for clients based on overall objectives, through the optimization of addressable and offline audience strategies, leveraging data-driven processes to improve targeting precision and optimize campaign performance in real time
• Conduct primary audience research, define core audiences to sustain and grow, and establish stakeholder alignment to help shape marketing and content strategies
• Implement & drive our personalization strategy across all channels and customers, prospects on mobile, desktop, client website, CRM, etc.
• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
• Partner with the VP, Audience Strategy to understand the landscape of Marketing and Data Technologies and be able to pair solutions with a client’s specific needs to best drive key business outcomes.
• Partner with DTAI leads to evangelize product offerings across DTAI and develop collaborative audience frameworks, aligned to the established measurement plan
• Develop strong relationships with Identity Resolution platforms, CDPs, or other AdTech solutions and project manage the deployment and activation of data technology solutions.

Requirements

• 6+ years managing relationships across complex hierarchies and demonstrated ability to influence indirectly
• 8+ years of experience in digital media and ad technology
• Excellent oral, written and client presentation skills
• In-depth technical knowledge of ad and marketing technology, including ad servers, dynamic creative, streaming video, ad verification, customer data platforms, identity resolution solutions, DSPs, etc. and the ability to translate these complex technical concepts to non-technical stakeholders
• Deep experience in the use of audience data to impact business outcomes through effective media strategies and activations
• Strong project management skills
• Strong knowledge in digital media planning, execution and measurement processes
• Previous agency-side experience preferred
• Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms
• Demonstrated ability to quickly adapting to new ad measurement and technology platforms, from high-level understanding through implementation (DSP, Ad Servers, Mobile web and in-app tracking deployment experience necessary) and to train team members quickly and effectively on these same topics

Preferred

• Start-up experience is a plus
• Previous agency-side experience preferred
• Embody a can-do attitude, and a “figureoutability” mindset

Benefits

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.