Director of Audience Development, Marketing & Communications

Responsibilities

• Develop and advance short and long-term audience development, marketing, and communications and brand strategies that support audience growth, engagement, organizational objectives, and long-term sustainability.
• Serve as a member of FRONTLINE’s leadership team contributing to strategy, long-range planning, audience growth priorities, and decision-making for FRONTLINE and provide guidance and oversight to other brands under the Documentary Unit.
• Serve as a trusted advisor to the executive leadership team on brand positioning, audience growth, communications, and reputation management.
• Serve as a thought partner on audience engagement, brand strategy, communications, and industry trends.
• Monitor changes in the media landscape and advise leadership on strategic opportunities, risks, and emerging best practices.
• Act as FRONTLINE's chief brand steward, ensuring consistency in messaging, visual identity, and promotional efforts across all platforms and partner organizations.
• Identify and prioritize opportunities to strengthen FRONTLINE's visibility, relevance, and impact among current and emerging audiences informed by data and industry trends.
• Translate FRONTLINE’s priorities into measurable audience development, communications, and marketing objectives.
• Lead efforts to grow and diversify FRONTLINE's audience across broadcast, digital, social, audio, streaming and emerging platforms.
• Use audience research, analytics, focus groups, performance metrics, and market insights to inform audience growth strategies, content promotion, and organizational decision-making .

Requirements

• Bachelor's degree in communications, journalism, marketing, public relations, or a related field required.
• Minimum 8-10 years of progressively responsible experience in audience development, communications, marketing, publicity, media relations, or related fields.
• Minimum 5 years of leadership experience managing teams and external partners.
• Experience within journalism, news, documentary, public media, entertainment, or mission-driven media organizations strongly preferred.

Preferred

• Proven success leading integrated audience development, marketing, communications, publicity, and brand strategies.
• Deep understanding of audience engagement, digital media, social platforms, journalism, public affairs, and the evolving media landscape.
• Strong strategic thinking, planning, and project leadership skills, with the ability to balance long-term planning and day-to-day execution.
• Excellent written, verbal, and presentation skills.
• Demonstrated ability to build and maintain influential media, industry, and partner relationships.
• Strong analytical mindset with experience using audience data and performance metrics to inform decision-making.
• Exceptional leadership skills with demonstrated success influencing outcomes through collaboration, partnership, and cross-functional leadership.
• Experience managing budgets, consultants, agencies, and cross-functional initiatives.
• Ability to thrive in a fast-paced environment, exercise sound judgment, and manage multiple priorities simultaneously.
• Entrepreneurial mindset with a passion for innovation and experimentation.