Director, Audience Data & Platform Sol

Chicago, IL (On-site)

$135K/yr – $165K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Drive data-led media outcomes by orchestrating audience strategy, managing data partnerships, and translating insights into actionable media plans across channels.

  • Audience data strategy and partner management across programs
  • Data-driven planning, activation, and measurement with emphasis on privacy and governance
  • Ad tech partnerships, education, and data practices governance

Job Description

Responsibilities

  • Act as resource to demonstrate agency knowledge of digital strategies
  • Own and maintain relationships with audience data partners and internal agency counterparts
  • Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives
  • Maintaining knowledge of current media trends and provide training to employees when necessary
  • Help create client presentations & provide agency POVs to client based on client data strategy objectives
  • Grow day to day client relationships focused on data & internal agency leads
  • Oversee & Set Precedent of the management of the day to day relationship with DMP or "DMP Like" platforms (Data Management Platform)
  • Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups
  • Prepare & present data strategy presentation and drive integration in media plan focused on audience details

Requirements

  • B.A. or B.S., preferably in Marketing, Advertising, or Data Science
  • 7+ years of experience preferred in digital media, ad technology, ad operations, or analytics
  • Self-starter who is quick to learn and eager to contribute
  • Excellent interpersonal, verbal, written communication, and presentation skills
  • Experience managing multiple, competing priorities, duties and/or projects
  • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

    Benefits

    • medical coverage
    • dental
    • vision
    • disability
    • 401K
    • parantal and family care leave
    • family forming assistance
    • tuition reimbursement
    • flexible time off
    Publicis Media logo

    Publicis Media

    Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

    London, England, United Kingdom
    11K employees (3,008 in marketing)

    Traffic Signals

    Monthly Visitors
    526.1K
    Traffic Source Mix
    Search
    33.4%
    Direct
    38.4%
    Referral
    11.8%
    Social
    15.8%
    Paid
    0.4%

    Headcount Trend

    Current headcount: ~10.8K

    Marketing Team

    Marketing Team Size
    2,719 (25% of company)
    Median Career Experience
    13.5 years
    Median Tenure
    4.5 years
    Marketing Roles Posted (Last 30 Days)
    215