Director, Audience and Content Analytics

Los Angeles, CA (Hybrid)

$160K/yr – $197K/yrDirector/Executive10+ years expFull time

Posted 7 days ago

Job Summary

Own FOX One analytics and measurement initiatives across content engagement, steering audience insight, performance valuation, and strategic recommendations with a focus on programming, personalization, and lifecycle marketing.

  • Lead cross-functional analytics teams and partner with Content, Product, Marketing, Strategy, Finance, Monetization, and Data Platform groups.
  • Drive measurement of reach, engagement, discovery, retention, and monetization to inform promotion, title investments, and audience strategies.

Job Description

Responsibilities

  • Lead analytics supporting FOX One's content engagement strategy across Fox Sports, News, Entertainment, and Local TV programming, evaluating performance and valuation using reach, engagement, retention, acquisition, and monetization metrics.
  • Assess the incremental impact of individual titles, franchises, sports events, networks, and content categories, and partner with Content Strategy teams on promotion, investment decisions, and opportunity sizing.
  • Evaluate the effectiveness of homepage placement, featured content, collections, rails, recommendations, and notifications, developing insights that improve content discovery, reduce time to view, and boost repeat engagement.
  • Build behavioral audience segments based on content preferences, viewing frequency, intensity, platform usage, and cross-network consumption, identifying high-value, emerging, lapsing, and at-risk groups.
  • Translate audience segments into actionable strategies for programming, personalization, promotion, product development, and lifecycle marketing.
  • Analyze customer journeys from discovery through sustained engagement, identifying opportunities to grow viewing frequency, minutes viewed, and content breadth across categories, platforms, devices, and cohorts.
  • Leverage third-party research tools like Nielsen and Antenna to build a clear understanding of FOX One's audience profile, including how demographic composition varies by content category, network, daypart, platform, and viewing environment.
  • Establish a comprehensive content and audience measurement framework, defining and standardizing KPIs related to reach, engagement, discovery, audience health, retention, and content value.
  • Oversee executive dashboards, recurring reporting, and strategic analyses that deliver clear recommendations and business implications, not just performance results.
  • Partner with BI Engineering and Data Platform teams to improve engagement event data quality, measurement capabilities, and audience datasets, promoting consistent metric definitions and governance.

Requirements

  • Bachelor's degree in analytics, statistics, economics, mathematics, business, media, or a related field; advanced degree preferred.
  • Typically, 10+ years experience in content or audience analytics within digital media, streaming, television, or subscription services, including experience leading and developing analytical talent.
  • Strong understanding of content performance, audience behavior, and engagement/retention measurement, with experience developing content valuation methodologies tied to business outcomes.
  • Experience with experimentation, promotional measurement, merchandising analytics, or recommendation performance.
  • Advanced SQL proficiency and experience with large, complex audience-level datasets, along with BI/visualization tools such as Tableau.
  • Familiarity with statistical analysis, audience segmentation, predictive modeling, and experimentation methodologies.
  • Strong executive communication and data-storytelling skills, with the ability to translate complex analyses into clear business recommendations.
  • Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position.

Preferred

  • Experience with subscription streaming services or ad-supported streaming analytics.
  • Deep knowledge of sports and/or news content - a strong understanding of NFL and MLB audiences, viewership patterns, and programming dynamics is a big plus.
Fox Corporation logo

Fox Corporation

3.6 Glassdoor

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking. We have long been a leader in news, sports and entertainment programming, achieving strong revenue growth and profitability in a complex industry environment over the past several years. FOX will continue to invest across our businesses, allocate resources toward investments in higher growth initiatives and take advantage of strategic opportunities, including potential acquisitions across the range of the media categories in which we operate.

Founded in 1986
New York, New York, US
14K employees (5,511 in marketing)
64% recommend to a friend
75% CEO approval

Salaries

Posted range

$160K/yr – $197K/yr

Taken straight from the job posting.

See all Fox Corporation salaries

Funding

Last Raise
$913.3M
Post IPO Secondary, 6 months ago

Funding History

  • Sep 2025
    Post IPO Secondary • $913.3M
  • Apr 2020
    Post IPO Debt • $1.2B

Traffic Signals

Monthly Visitors
57.1K
Traffic Source Mix
Search
45.8%
Direct
38.9%
Referral
10.9%
Social
3.3%
Paid
0.8%

Headcount Trend

Current headcount: ~11.5K

Recent News

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Director, Audience and Content Analytics

Fox Corporation · Los Angeles, CA · Hybrid