Responsibilities

• Guide a team of Managers to develop and enhance audience and data capabilities and improve the processes, ways of working and deliverables for the Audience Solutions Team
• Leverage agency’s proprietary data assets to generate insights through descriptive and exploratory statistics to help identify the highest value audiences for the brand/campaign
• Develop and conduct methodical approach in business and audience analyses via modeling and analytic efforts to provide insights and outputs that can help guide audience identification
• Script writing for insight generation automation (i.e., audience profile generation)
• Project management of Advanced Audience tasks across the Managers and ensure team efficiency and the quality and timing of the deliverables
• Guide the team in database querying and data mining with the understanding of the connections across datasets
• Lead closed loop audience measurement solutions by developing feedback loops through data join process between agency’s proprietary data/audiences and media exposures and conversions
• Collaborate with Client Solutions team to develop audience learning agenda and measurement framework and KPIs and ensure the in-depth performance insights are delivered
• Develop trusted advisor relationships with internal teams and external clients and bring education and consultancy on how people-based data can be leveraged across the planning, activation and measurement
• Collaborate with Client Solutions and other internal teams to assess performance data and bring optimization and interpretation thoughts and recommendations

Requirements

• 7+ years of experience in audience strategy, data analytics, paid media or performance marketing
• A solid understanding of the role of data in media planning, activation and measurement
• Experience and working knowledge on Big and basic data mining routines
• Knowledge of SQL/Python/R knowledge
• Excellent communication, presentation, and interpersonal skills.
• Proven success in collaborating across multiple teams, handling multiple high priority projects in a fast-paced setting.
• Experience in leading teams.
• Strong client management skills.
• Analytical and problem-solving skills, with a focus on using data to drive performance improvements.
• Proven experience in developing meaningful data-driven insights and advanced digital media analytics
• Knowledge and understanding in ad tech landscape and biddable media ecosystem (across search, social, or programmatic)

Nice to have

• Crosstab/statistical analysis tools (SPSS, Q, Telmar, etc) is a plus
• Curiosity and solid understanding in data sources and ecosystems with the ability to see from the brand’s business lens
• Experience or/and knowledge in digital marketing technologies, including DSP, DMP, Ad Server, Ad Verification, Site Analytics and audience syndication and measurement tools is a plus
• Advanced Statistics knowledge a plus