Director, Audience Activation and Platform at Marriott | Bethesda, MD | $127K/yr – $191K/yr

Marriott

Director, Audience Activation and Platform

Bethesda, MD (Hybrid)

$127K/yr – $191K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive the governance and activation of Marriott’s audience platforms to enable scalable, privacy‑respecting omni‑channel activations across global marketing.

Own platform backlog, governance, and cross‑functional collaboration to deliver data enhancements and features.
Must-have: 8+ years in strategic/data roles with CDP experience and cross‑functional influence.
Standout: Experience leading with influence in a highly matrixed organization and integrating CDP into enterprise architecture.

Job Description

Responsibilities

Serve as the primary business owner for the various platforms and capabilities to support audience activation (e.g., Customer Data Platform, Audience Manager, Liveramp, Google Analytics)
Manage and prioritize the audience platform backlog, including data enhancements and feature/capability enhancements
Define a governance and usage model that enables true democratization, scalability, and experimentation
Stay abreast of emerging industry trends and best practices in data activation, audience management, and marketing technology to drive continuous improvement and innovation
Collaborate with Data, Digital and Global Technology (GT) teams to integrate and streamline data sources, platforms, and systems for seamless data activation processes (e.g., Customer360 and other integrated data products, data warehouse, SDK, EventHub)
Participate in vendor/partner product advisory councils to provide feedback and inform future product roadmaps
Look for opportunities to rationalize audience platforms to streamline operations and drive cost efficiencies
Perform key platform administration functions including usage advisory and user management
Work with business stakeholders and GT enterprise architects to inform and align on solution architecture, specifically the role CDP will play in new use case activations
Support the global Audience COE in the implementation of enterprise audience strategy that aligns the organization toward a common set of goals and the creation of audiences for omni-channel activations

Requirements

8+ years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance in strategic and analytically/data-oriented positions
4-year degree from an accredited university Business Administration, Hospitality Management, or related major
Experience standing-up and managing Customer Data Platforms (CDP), preferably Real-Time CDP and Adobe Experience Platform
Experience with data, audience, and CRM functions within a large consumer-led business
Proven skill in leading and influencing across multiple functional organizations (e.g., IT, Global, Marketing) in support of business priorities
Demonstrated experience and success leading with influence across a highly-matrixed, cross functional organization
4-year degree from an accredited university in a quantitative discipline (e.g., engineering, computer science, mathematics) or a technology discipline (e.g., computer science, information management)

Preferred

Experience standing-up and managing Customer Data Platforms (CDP), preferably Real-Time CDP and Adobe Experience Platform

Marriott

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Dubai, Dubai, ARE

1.1K employees (11 in marketing)

www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park