Responsibilities

• Analytics Strategy: Define and lead analytics strategy across accounts aligned to client goals and commercial priorities.
• Trusted Advisor: Serve as senior analytics lead influencing investment decisions through data-driven insight.
• Measurement Frameworks: Translate business objectives into structured KPIs across paid, owned, and earned.
• Pitches & RFPs: Lead analytics strategy in new business pitches and RFPs.
• Performance Narratives: Present performance insights to senior client partners with commercially actionable narratives.
• Revenue Linkage: Craft storylines connecting analytics outcomes to revenue growth, market share impact, and competitive advantage.
• Advanced Measurement: Develop advanced frameworks across integrated campaigns including digital, CRM, media, and offline campaigns.
• Standards & Modeling: Establish methodologies, baselines, taxonomies; implement MMM, MTA, incrementality testing, uplift modeling, and geo-based experimentation.
• Data & Tech Integration: Guide integration of media platforms, CRM systems, CDPs, ad servers, and healthcare datasets into unified analytics environments.
• Team & Practice: Lead, mentor, and scale a high-performing analytics team and establish best practices and governance.