Responsibilities

• Utilize data to drive media performance by informing media plans and optimization strategies. Implement a data driven media planning and optimization infrastructure
• Utilize all relevant data and technology to drive test & learn agenda in order to improve performance of both conversion driving and awareness/consideration initiatives
• Uses analysis to identify the key touch points/factors that drive business decision making, and make recommendations that will drive media strategy, creative and site optimization
• Recommend and drive implementation and utilize a multi-touchpoint attribution models as required
• Uses knowledge of advertising and digital media to deliver client-specific analyses including: campaign performance projections and analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research
• Performs ongoing analysis to ensure the timely adjustment/optimization of campaigns to maximize performance
• Identify key measures, approaches and methodologies to track digital and offline marketing campaign success against clients’ business objectives – develop test design including hypothesis development, cell design and sample size calculation as required
• Design and manage measurement systems for data capture and reporting
• Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies
• Identification, assessment, and managing implementation of data sources and tracking solutions

Requirements

• Minimum 8 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand. Experience with B2C and/or B2B digital campaign measurement and optimization
• Knowledge of syndicated media research & systems (e.g. Nielsen, comScore, GWI)
• Experience with linear and digital performance measurement data (e.g. ad servers, DSPs, search engines, web analytics, etc.)
• Experience in the analysis of large data sets to identify insightful relationships (data mining)
• Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
• Experience with statistical analysis software products, research design, and a track record of implementing data and analytics driven solutions that impacted the bottom line
• Demonstrated ability to develop relationships with business leaders and develop research programs to support business goals in a changing media landscape
• Knowledge of visual techniques for data analysis and presentation development
• Strong ability to tell a story with data in a rigorous and compelling, yet simple and direct manner
• Ability to become a trusted advisor to clients and colleagues
• Experience with cross-channel measurement and attribution
• Strong data science and analytics platform skills such as PowerBI, Tableau, Datorama, Python, Alteryx, etc.
• Knowledge of statistical software packages (e.g., SPSS, SAS)

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.