Marketing Manager
Storyboard
Kirkland, WA (Remote)
$104K/yr - $156K/yrIn-houseFull-timeMid level4+ years exp.
2 hrs ago
Director of Analytics
Dallas, TX (On-site)
Salary Not AvailableDirector/Executive12+ years expFull time
Posted 2 months ago
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Job Summary
Own analytics and measurement for mission-driven impact, turning data into decisions for executives and partners.
- Growth Infrastructure: Shape the analytics vision, develop measurement frameworks, and lead attribution and experimentation programs.
- Marketing & Communications: Tie marketing and digital activity to outcomes and craft data-driven narratives for leadership and clients.
- Ops & Transformation: Implement scalable analytics tooling, governance, and team growth to enable ongoing data-driven decisions.
Job Description
Responsibilities
- Lead senior client relationships and serve as a strategic advisor to executive stakeholders.
- Shape and evolve the agency’s analytics vision, offerings, and thought leadership.
- Support new business efforts through data-driven storytelling, measurement strategy, and analytics POVs.
- Build and evolve measurement frameworks that connect marketing, digital, and offline activity to mission outcomes.
- Deliver reporting and actionable insights to internal teams and external partners to inform optimization and decision-making.
- Translate complex data into clear narratives that support leadership decision-making.
- Develop and refine attribution approaches to guide investment decisions and improve performance across channels.
- Lead digital experimentation strategy across campaigns, personalization, and audience segmentation, guiding a test-and-learn culture.
- Monitor trends and emerging capabilities to identify opportunities for growth and innovation.
- Oversee analytics implementation, including event taxonomy, tagging, instrumentation, and quality assurance across platforms.
Requirements
- 8-12+ years of Director-level experience, or 12-15+ years of Senior Director-level experience in data & analytics.
- Experience working with or supporting nonprofit or mission-driven organizations, including defining measurement frameworks that capture impact beyond revenue, such as engagement, behavior change, and community outcomes.
- Proven experience leading measurement strategy across marketing and digital ecosystems.
- Strong communication skills with the ability to connect data to storytelling and clearly articulate impact.
- Experience with web analytics solutions (Adobe Analytics, Adobe Customer Journey Analytics, Google Analytics, or similar).
- Experience or deep knowledge of tag management systems (Tealium iQ, Google Tag Manager, Adobe Tags, or similar).
- Experience with personalization solutions (Adobe Target, Salesforce Personalization, Monetate, or similar).
- Experience with customer data platform solutions (Adobe Experience Platform, Tealium AudienceStream, Salesforce Data Cloud, Treasure Data, or similar).
Preferred
- Certification as an Adobe Certified Expert or Master is a big plus.
Benefits
- Comprehensive benefits package, including medical, dental, and vision.
- Paid time off: company holidays, vacation, and sick leave.
- Paid maternity/paternity leave.
- A dynamic, creative work environment where your contributions are valued.
LERMA/
LERMA/ is an independent full-service agency with multicultural roots. We’re defined by our people — their histories, lived experiences, and perspectives — so, we’re ever-changing. And that will never change.
