Responsibilities

• Lead the development of audience and data strategies for new business and organic growth opportunities.
• Partner with sales and account leadership to shape deal strategy, scope, and positioning.
• Define how data, segmentation, and analytics will be applied to achieve client objectives.
• Translate client business challenges into clear, actionable marketing and data solutions.
• Play a key role in RFP responses, proposal development, and pitch presentations.
• Act as a senior subject matter expert in audience, data, and direct marketing analytics in client conversations.
• Lead discovery sessions to uncover client needs, data availability, and opportunity areas.
• Present strategic recommendations that connect data capabilities to measurable business outcomes.
• Build credibility with senior client stakeholders through clear, insight-driven thinking.
• Identify opportunities and define frameworks to meet client outcomes: data and audience approach, segmentation, test-and-learn, measurement, multi-channel campaigns.

Requirements

• 12–15+ years in direct marketing, CRM, or data-driven marketing environments
• Significant experience in client-facing, pre-sale, or solution strategy roles
• Background in agency, marketing services, or data-driven organizations (e.g., Epsilon, Merkle, Acxiom, Wiland)

Preferred

Benefits

• We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.