Director of Product Marketing & Analyst Relations
Jaggaer
USA (Remote)
In-houseFull-timeDirector/executive
2 weeks ago
Director of Analyst Relations
USA (Remote)
Salary Not AvailableFull time
Posted 4 months ago
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Job Description
Description
About Intermedia
Intermedia is a leading provider of intelligent communications and collaboration solutions, delivering AI-powered, integrated UCaaS, CCaaS, and productivity services to businesses worldwide. We compete in a dynamic, rapidly evolving market and are committed to strengthening our position as a recognized leader in unified and customer communications.
Position Overview
Intermedia is seeking a strategic and highly connected Director of Analyst Relations (AR) to lead and elevate our global Analyst Relations program while serving as a visible market evangelist. This role will own the company’s engagement strategy with industry analysts covering UCaaS, CCaaS, and adjacent markets, and will additionally drive Generative Engine Optimization (GEO) initiatives and actively engage in relevant industry forums (e.g., Reddit, peer communities, and practitioner networks).
The ideal candidate brings deep domain expertise in UCaaS and CCaaS, a strong understanding of the competitive landscape, and established relationships with the key analysts who influence buyer decisions in our space (e.g., Gartner, Forrester, IDC, Omdia, Frost & Sullivan, Metrigy, etc.).
This leader will shape perception, strengthen our market positioning, and ensure Intermedia’s differentiated value is clearly understood and reflected in analyst research, reports, market evaluations, AI-driven search experiences, and online industry conversations.
Key Responsibilities
Analyst Relations Strategy & Leadership
- Develop and execute a comprehensive global Analyst Relations strategy aligned with corporate growth and positioning objectives.
- Build and maintain strong, trusted relationships with leading UCaaS and CCaaS analysts.
- Lead participation in major analyst evaluations (Magic Quadrant, Wave, MarketScape, etc.).
- Drive structured engagement plans to proactively influence analyst perception and coverage.
Generative Engine Optimization (GEO) & AI Visibility
- Develop and execute a GEO strategy to improve Intermedia’s visibility and positioning within AI-powered search engines and generative platforms (e.g., ChatGPT, Gemini, Perplexity).
- Partner with Content, SEO, Product Marketing, and PR to ensure authoritative, differentiated, and technically accurate content is optimized for AI indexing and citation.
- Monitor AI-generated responses related to UCaaS/CCaaS market comparisons and ensure Intermedia is accurately and competitively represented.
- Identify content gaps and develop strategies to improve inclusion in AI-driven research and recommendation outputs.
Online Community & Market Evangelism
- Act as a visible and credible evangelist in industry forums and practitioner communities, including Reddit, Spiceworks, LinkedIn groups, and other relevant platforms.
- Establish and maintain a positive, authoritative brand presence in online technical and buyer communities.
- Monitor sentiment and competitive narratives across forums and respond strategically and appropriately.
- Partner with Marketing and Communications to develop thought leadership content that fuels organic discussions and strengthens brand advocacy.
Market Intelligence & Reputation Management
- Track analyst commentary, peer reviews, AI-driven summaries, and community discussions to identify perception gaps.
- Provide executive-level insights on analyst sentiment, competitive positioning, and emerging industry narratives.
- Develop coordinated response strategies for misinformation or competitive claims impacting reputation.
Cross-Functional Collaboration
- Prepare executives for analyst engagements and public-facing thought leadership opportunities.
- Ensure alignment between analyst messaging, AI-search positioning, content strategy, and product roadmap communication.
- Work closely with Product Marketing, Corporate Marketing, PR, SEO, and Digital teams to create a unified perception strategy.
Required Experience
- 8+ years of experience in Analyst Relations, Product Marketing, Corporate Marketing, or related strategic roles within the UCaaS and/or CCaaS industry.
- Deep knowledge of unified communications and contact center competitive landscapes.
- Established relationships with leading analysts covering cloud communications and CX technology.
- Demonstrated success influencing outcomes in major analyst evaluations (MQ, Wave, MarketScape, etc.).
- Experience driving executive-level messaging and positioning strategies.
GEO & Digital Expertise
- Demonstrated understanding of Generative Engine Optimization (GEO), AI-driven search behavior, and modern content visibility strategies.
- Experience partnering with SEO and content teams to improve inclusion and positioning in AI-powered and traditional search environments.
- Familiarity with how LLMs source, summarize, and reference enterprise technology vendors.
Community & Evangelism Capabilities
- Experience engaging authentically in technical or practitioner communities (e.g., Reddit, peer review platforms, IT forums).
- Strong executive presence and ability to serve as a credible public-facing industry voice.
- Ability to navigate public discussions with authority, nuance, and brand sensitivity.
Core Competencies
- Strategic thinker with strong operational execution.
- Exceptional written and verbal communication skills.
- Strong cross-functional leadership and influence skills.
- Data-driven mindset with experience measuring perception impact and brand sentiment shifts.
Diversity, Inclusion, and Equal Opportunity
We hire, promote, and compensate employees based on their ability to perform their job responsibilities, without regard to race, color, creed, religion, sex, gender, marital status, national origin, ancestry, age, citizenship, physical or mental disability, sexual orientation, or any other basis protected by applicable law (collectively referred to in our Code of Conduct as “Protected Classes”). We do not tolerate employment discrimination in the workplace, and we are committed to making reasonable accommodations for identified disabilities or other limitations as required by all applicable laws. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
About Intermedia Intelligent Communications
To explore other opportunities check out our careers page: https://www.intermedia.com/about-us/careers
Intermedia Intelligent Communications
Intermedia is the cloud communications company that helps over 150,000 businesses connect better, from wherever, through our AI-powered platform that includes voice, video conferencing, chat, SMS, contact center, business email and productivity, file sharing and backup, security, archiving, and more. We strive to eliminate the need for multiple communications service providers with a seamlessly integrated portfolio of intelligent communications and collaboration solutions, including our flagship product, Intermedia Unite®, all delivered through one highly reliable and secure platform. With month-to-month contract options, one monthly bill, one intuitive point of administrative control, and certified by J.D. Power for excellence in technical support eight times, Intermedia is committed to providing enterprise-grade products to businesses of all sizes through a simple, Worry-Free Experience.As a partner-first company, Intermedia goes to work for over 7,500 channel partners by providing a comprehensive set of programs, resources, and support to help them grow their revenue and maximize their success. Programs include our Customer Ownership Reseller (CORETM) model – which enables partners to resell, package, and manage Intermedia's solutions as if they were their own, while benefiting from highly attractive economic terms and maintaining ownership of their customer relationships – as well as agent models. Recent Awards:•J.D. Power Certified Assisted Technical Support Program – 2024, 2023, 2021, 2020, 2019, 2018, 2017, 2016•PCMag Editor’s Choice – Intermedia Unite•US News & World Report - Best Business Phone System - Intermedia Unite•CRN - 5-Star Partner Program - 2025, 2024, 2023, 2022•CRN’s Cloud Computing Product of the Year - 2024, 2023, 2022, 2021 – Intermedia Unite
