Responsibilities

• Own growth strategy for Amazon and key e-commerce marketplace channels, with accountability for GMV, profitability, market share, conversion, ranking, and long-term channel health.
• Develop annual and quarterly business plans, including revenue targets, SKU priorities, promotional strategy, channel roadmap, and resource allocation.
• Shift the business from broad SKU-volume growth toward deeper SKU optimization, hero product development, and stronger category leadership.
• Lead marketplace business performance, including GMV growth, budget planning, margin improvement, promotion ROI, and SKU-level profitability.
• Build data-driven investment frameworks to determine where to scale, maintain, reduce, or reposition spend across brands, categories, SKUs, campaigns, and platforms.
• Establish weekly, monthly, and quarterly business reviews to monitor GMV, margin, ACOS, TACOS, ROAS, conversion, ranking, inventory health, and budget pacing.
• Provide strategic leadership for Amazon Ads, including Sponsored Products, Sponsored Brands, Sponsored Display, DSP where applicable, and other retail media opportunities.
• Set advertising investment strategies based on SKU maturity, margin profile, ranking opportunity, inventory position, review quality, category competitiveness, and growth potential.
• Build a SKU-level performance system to identify hero SKUs, growth SKUs, launch SKUs, maintenance SKUs, and underperforming SKUs, and guide resource allocation accordingly.
• Lead content and conversion optimization across product listings, A+ Content, Brand Store, product images, videos, SEO, pricing, bundling, multipacks, repositioning, promotions, and other growth initiatives.

Requirements

• 8+ years of experience in e-commerce, Amazon marketplace, digital commerce, or marketplace growth, including 3+ years in a senior leadership or people management role.
• 5+ years of hands-on Amazon marketplace experience, with strong knowledge of Seller Central and/or Vendor Central, Amazon Ads, listing optimization, marketplace operations, and performance management.
• Proven track record of owning or significantly driving Amazon or marketplace GMV growth, ideally across a large SKU portfolio, multi-brand environment, or high-growth consumer products business.
• Experience in nutrition, supplements, wellness, CPG, beauty, personal care, consumer health, or other fast-moving consumer product categories.
• Strong understanding of Amazon growth levers, including advertising, keyword strategy, organic ranking, listing conversion, A+ Content, pricing, promotions, reviews, inventory, SKU portfolio management, and budget allocation.
• Strong business and financial acumen, with experience in managing marketplace budgets and key metrics, including GMV, margin, ACOS, TACOS, ROAS, promotion ROI, and SKU-level profitability.
• Highly data-driven leader with strong team management, cross-functional communication, and executive presentation skills.

Preferred

• Prior experience as Director of Amazon, Director of Marketplace Growth, Director of E-commerce, Head of Amazon, Head of Marketplace, Amazon Channel Director, or a similar senior-level role.
• Experience managing or significantly contributing to a large-scale Amazon/e-commerce business, ideally with $100M+ in annual marketplace revenue.
• Proven track record of improving ASIN performance and organic ranking, including scaling products into Top 100 / Top 500 positions within key Amazon categories, subcategories, or priority search results.
• Experience developing hero SKU strategies and improving sales depth, organic ranking, conversion, and profitability across high-volume product portfolios.
• Strong knowledge of Amazon DSP, Amazon Marketing Cloud, retail media, attribution, incrementality testing, and advanced marketplace analytics.
• Experience building or restructuring Amazon/e-commerce teams, including defining roles, identifying hiring needs, improving workflows, and scaling internal capabilities.
• Experience working with global or cross-regional teams, especially across North America and Asia, with the ability to collaborate across time zones, cultures, and business functions.

Benefits

• Join a fast-growing health and wellness company with a mission-driven team.
• Lead a high-impact Amazon and marketplace growth function for a top supplement brand.
• Work directly with the CMO, CEO, and executive leadership team.
• Build strategies that reach millions of customers and support healthier lifestyles.