Director, All Inclusive & Resorts Brand Management

McLean, VA (Hybrid)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive Hilton\'s All-Inclusive & Resorts strategy and cross-functional execution to differentiate the brand and grow the resort portfolio.

  • Own strategy, differentiation, and cross-functional delivery for All‑Inclusive & Resorts.
  • Must-have: 10+ years in strategy/brand/hospitality with All Inclusive & Resorts exposure.
  • Standout: Experience leading in a global, matrixed organization with multi‑team alignment.

Job Description

Responsibilities

  • Lead the planning and execution of Hilton's All‑Inclusive & Resorts brand priorities, ensuring clear differentiation in a competitive global market.
  • Develop data‑driven recommendations, business cases, and implementation plans that support revenue growth, market share, product quality, owner profitability, and guest loyalty.
  • Champion the All‑Inclusive & Resorts category internally by building awareness, sharing insights, and strengthening organizational capabilities.
  • Partner with the Global Head of All‑Inclusive & Resorts to support external messaging and public relations efforts that educate consumers, trade partners, and key stakeholders.
  • Monitor performance against key metrics, including Net Unit Growth, RevPAR, RPI, cash flow, stay experience, and EBITDA, and recommend actions to improve results.
  • Manage day‑to‑day workstreams across strategic initiatives, hotel development support, and brand performance support.
  • Partner with global brand, commercial, and strategy leaders to align priorities and accelerate execution.
  • Work cross‑functionally with marketing, product, quality, development, brand performance, customer insights, Food & Beverage, and Meetings & Events teams to shape resort strategies and guest experiences.
  • Engage owners, management companies, corporate partners, and hotel leaders to align resources, standards, and action plans that support successful outcomes.
  • Define All Inclusive & Resorts brand concepts that support Hilton's growth goals and differentiate the portfolio and brands in the market.

Requirements

  • Ten (10) years of professional experience in strategy, brand management, hospitality, or a related field.
  • Experience in the All Inclusive & Resorts segment with strategic involvement in business model and key components (source markets, F&B, entertainment, sales & marketing, and overall financial performance).
  • Experience driving business analysis and strategic planning across a large matrixed organization.
  • Experience conducting market assessment and competitive benchmarking to determine strategic opportunities.
  • Three (3) years of direct or indirect management experience.
  • Travel 20%
  • Based in McLean, VA or Miami, FL (3 days per week in office)

Preferred

  • BA/BS/Bachelor's degree; MS/MA/MBA preferred, or equivalent experience.
  • Global experience across multiple regions and source markets.
  • Fluent or conversational Spanish language.

Benefits

  • Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
  • Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
  • Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
  • Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
  • Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
  • Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
  • Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
  • Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
  • Financial security for your future – Our retirement plans make it easier to save for what's next
  • Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan
Hilton logo

Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Founded in 1919
McLean, VA, US
142K employees (2,597 in marketing)

Traffic Signals

Monthly Visitors
50.7M
Monthly Google Ads Budget
$5.7M
Traffic Source Mix
Search
39.9%
Direct
46.3%
Referral
11.2%
Social
0.3%
Paid
2.1%

Headcount Trend

Current headcount: ~149.1K

Marketing Team

Marketing Team Size
1,675 (1% of company)
Median Career Experience
15 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
12

Funding

Total Funding
$10.5B
Last Raise
$1B
Post IPO Debt, 4 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $1B
  • Jul 2025
    Post IPO Debt • $1B
  • Sep 2024
    Post IPO Debt • $1B

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