Responsibilities

• Own the AI-driven marketing measurement roadmap and vision, aligning with business strategy and customer needs.
• Collaborate with data science and engineering to design scalable measurement methods across paid, earned, owned, including incrementality testing, attribution modeling, and ROI forecasting.
• Translate complex concepts into marketer-friendly tools and insights for brand marketers, agency planners, CMOs, and industry verticals.
• Lead industry collaborations to set next-gen measurement standards for creative/media effectiveness and cross-channel attribution.
• Identify risks and mitigation strategies, ensure privacy compliance and data governance in all development.
• Drive cross-functional teams to deliver UX for dashboards, reporting APIs, and real‑time insights.
• Monitor AI, marketing analytics, and ad measurement trends to inform strategy.
• Collaborate with GTM and customer success to shape go-to-market and feedback-driven improvements.
• Define and monitor KPIs for adoption and business impact of AI-driven measurement capabilities.

Requirements

• 8+ years of product management or product leadership experience, ideally in ad tech, martech, or marketing analytics platforms.
• Deep knowledge of media measurement methodologies, including MTA, MMM, and causal/incrementality testing.
• Experience building or integrating complex AI/ML-driven products with proven value creation.
• Strong background in MarTech or AdTech, with familiarity in programmatic media, campaign optimization, CDPs, and creative automation.
• Familiarity with advertising ecosystem dynamics, including DSPs, SSPs, CDPs, marketing clouds, and agency workflows.
• Familiarity with AI/ML, APIs, and developer platforms; ability to translate capabilities into differentiated user experiences in marketing apps.
• Familiarity with data processing and visualization tools and deep learning frameworks; experience with model ops and agentic frameworks.
• Strong execution background with a track record of shipping complex platform products.
• Excellent communication and stakeholder management skills, able to influence at executive and technical levels.
• Experience with SQL and/or Python for data programming.
• Entrepreneurial mindset with comfort operating in a fast-moving, ambiguous environment.

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.