Own AI search strategy and roadmap to improve ranking and surface relevant content and AI assisted recommendations.

• Strategize and Plan: Lead AI and organic search roadmap and prioritize cross functional actions from content development to technical optimization.
• Collaborate & Activate: Partner with Digital, IT, Marketing, PR, and Creative to scale optimized content and surface brands, products, and content in AI models and virtual assistants.
• Measure & Optimize: Create and socialize structured reporting and run test and learn to analyze agent behavior, ranking signals, and performance actions.
• Monitor & Research: Stay current on trends and opportunities and share updates with teams and leadership.
• Influence & Inform: Translate AI search metrics into compelling narratives and business cases for executives to influence investment decisions.
• Build & Lead High-Performing Team: Manage in-house associates and external agencies and partners.