Marketing Strategy & Operations Consultant (Associate Manager)
Sia Experience
Santa Monica, CA (Hybrid)
$140K/yr - $147K/yrIn-houseFull-timeMid level
4 hrs ago
Director, AI Marketing
Denver, CO (Hybrid)
$120K/yr – $160K/yrDirector/ExecutiveFull time
Posted 2 months ago
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Job Summary
Shape and govern Velocity AI go-to-market by translating product vision into market-ready messaging, proofs, and enablement that accelerate adoption across agencies, MGAs, and carriers.
- Lead the Velocity AI messaging framework and launch playbooks to guide cross-functional teams and sales conversations.
- Translate roadmap priorities, packaging, and monetization into customer outcomes, value proof points, and market-ready narratives.
- Collaborate with product marketing to refine positioning, launch narratives, and supporting content for Velocity AI agents.
- Develop and maintain authoritative messaging, FAQs, launch claims, and guidance on what teams can and cannot say.
- Incorporate customer, competitive, and AI-in-insurance insights to inform strategy across agency, MGA, and carrier segments.
- Partner with Sales Enablement and product marketing to activate Velocity AI messaging through training, talk tracks, and persona-based value messaging.
- Create AI and insurance content including thought leadership, adoption models, use case stories, scripts, and market-facing assets.
- Ensure Velocity AI messaging reinforces Distribution Velocity across launches, campaigns, product pages, events, and customer communications with cross-team collaboration.
- Build a proof-point strategy with ROI models, adoption stories, and customer proof, feeding back to Sales, Enablement, Solution Consulting, and Customer Success.
Job Description
Shape and govern Velocity AI go-to-market by translating product vision into market-ready messaging, proofs, and enablement that accelerate adoption across agencies, MGAs, and carriers.
- Lead the Velocity AI messaging framework and launch playbooks to guide cross-functional teams and sales conversations.
- Translate roadmap priorities, packaging, and monetization into customer outcomes, value proof points, and market-ready narratives.
- Collaborate with product marketing to refine positioning, launch narratives, and supporting content for Velocity AI agents.
- Develop and maintain authoritative messaging, FAQs, launch claims, and guidance on what teams can and cannot say.
- Incorporate customer, competitive, and AI-in-insurance insights to inform strategy across agency, MGA, and carrier segments.
- Partner with Sales Enablement and product marketing to activate Velocity AI messaging through training, talk tracks, and persona-based value messaging.
- Create AI and insurance content including thought leadership, adoption models, use case stories, scripts, and market-facing assets.
- Ensure Velocity AI messaging reinforces Distribution Velocity across launches, campaigns, product pages, events, and customer communications with cross-team collaboration.
- Build a proof-point strategy with ROI models, adoption stories, and customer proof, feeding back to Sales, Enablement, Solution Consulting, and Customer Success.
- EXPERIENCE LEVEL: 10+ years of progressive experience in B2B SaaS marketing, product marketing, solutions marketing, or related go-to-market roles.
- GTM EXPERIENCE: Significant experience with messaging, positioning, launches, enablement, and customer-facing content for complex technology products.
- EMERGING TECH: Experience with AI, automation, data products, platforms, or other emerging technology categories; strong product marketing judgment and commercial instincts.
- INDUSTRY EXPERIENCE: Experience in insurance, InsurTech, financial services, or another regulated industry; ability to learn complex domains quickly.
- SENIOR PARTNERSHIP: Proven ability to work with senior executives, product leaders, technical teams, sales teams, and marketing partners.
- EDUCATION: Bachelor’s degree in marketing, business, communications, or related field; MBA or equivalent helpful.
- Medical, vision & dental plans
- Life, AD&D
- Short Term and Long Term Disability
- Pension Plan & Employer Match
- Maternity, Paternity and Parental Leave
- Employee and Family Assistance Program (EFAP)
Vertafore
We believe insurance is about relationships. And technology should only make them stronger.We exist to empower independent agents, carriers, and MGAs. To drive their success. Because their success is our success. And their ambitions for tomorrow are our goals for today.Since our inception, we’ve been the technology backbone of the insurance industry. We began punching cards for independent agents over 50 years ago and turned this passion for technology into a relentless pursuit. Born of human-centric purpose, we empower our customers with the technology to garner trust.Built to adapt, we equip the insurance channel for the future—transforming business and relationships along the way. Where others see opposition, we see opportunity. To look ahead. To modernize. To prepare our customers for what’s next—because we’re always thinking about it. Always innovating. Always building. Always creating.Quite simply...we love insurance. Because behind every policy—is a person. And we’re obsessed with powering the spirit of our industry.Vertafore. Powering your possible.
