Responsibilities

• Pipeline generation and signal-based demand performance
• Integrated campaign orchestration (human and AI-in-the-loop)
• AI-driven digital content delivery and dynamic storytelling
• AI Trust & Ethics: Ensuring all autonomous agents and generated content operate securely, transparently, and protect brand integrity
• Website campaign, solution content, and GEO (Generative Engine Optimization)
• PR and social agency alignment with campaigns
• Campaign Strategy & Pipeline Acceleration-Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities.
• Architect integrated demand programs across: Cutting-edge digital marketing & dynamic web experiences; Signal-based marketing and real-time intent triggers; Autonomous AI agent outbound/inbound workflows
• Design multi-channel campaign journeys that use AI to adapt to ICP segments in real-time.
• Optimize programs that move accounts from signal → autonomous engagement → opportunity.
• Drive pipeline velocity improvements across the funnel.
• Partner with sales leadership to align campaigns with pipeline priorities. This role is accountable for pipeline contribution, conversion improvement, and overall pipeline influence.
• Integrated Campaign Leadership-Lead the planning and orchestration of cross-functional campaigns tied to major GTM initiatives.
• Define quarterly campaign themes aligned with product launches and revenue goals.
• Ensure messaging and content support full-funnel buyer journeys.
• Coordinate integrated campaign execution across marketing functions and establish workback schedules for launches and major initiatives.
• Campaign Content & Digital Storytelling Ensure campaigns are supported by highly relevant, dynamically generated digital content.
• Architect an AI-first content engine: Leverage autonomous agents and GenAI tools to rapidly draft, test, and scale campaign messaging, landing pages, and content assets.
• Lead next-gen search strategies: Shift traditional SEO strategies toward AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to ensure Copado dominates AI-driven search platforms (e.g., ChatGPT, Gemini).
• Drive cross-functional alignment: Partner with Product Marketing to translate positioning into campaign narratives that can be executed by both human teams and AI marketing agents (truncated for brevity).