Responsibilities

• Design and execute an integrated demand-generation strategy that produces marketing-sourced and marketing-influenced pipelines.
• Campaign planning, activation, optimization, and reporting across paid, owned, earned, and partner channels, ensuring every initiative is data-driven, measurable, and continuously improved.
• Develop multi-channel go-to-market programs that map to the client journey and accelerate conversion from awareness, to MQL, SQL, and opportunity, which will lead to maximizing conversion rates, shortening sales cycles, and delivering tangible revenue impact for the organization
• Lead all external marketing initiatives, including PR, events, content, advertising, and website management, while ensuring a consistent, differentiated brand narrative aligned with strategic positioning.
• Drive thought leadership and content creation by transforming agency expertise into scalable assets such as POVs, case studies, white papers, webinars, and social storytelling.
• Own PR and event strategy end-to-end, from earned media and conference planning to performance measurement and optimization for maximum ROI and market impact.
• Partner with the VP, Growth to ensure demand generation programs support pipeline forecasts, ABM priorities, vertical targets, and deal-stage needs, maximizing marketing’s contribution to revenue.
• Monitor lead quality, conversion rates, and channel performance; make data-driven recommendations that improve efficiency, targeting, and ROI.
• Lead the design and execution of Account-Based Marketing (ABM) programs in collaboration with Marketing & Growth and Account Management teams, elevating Butler/Till’s visibility and influence with strategic accounts.
• Oversee the performance and continuous improvement of Butler/Till’s website as a high-converting demand-generation engine, ensuring best-in-class user experience (UX), search engine optimization (SEO), conversion flow, analytics, and content engagement.

Requirements

• 10+ years of experience in B2B marketing, with at least 5+ years leading demand generation or growth marketing. Prior agency, media, SaaS, or consulting experience.
• Proven success building integrated demand engines that convert marketing into pipeline.
• Expertise in multi-channel campaign execution, ABM, content strategy, and marketing automation.
• Experience in Healthcare and/or highly regulated industries.
• Skilled at managing external marketing functions end to end including public relations, events, website, digital content, analytics, and more.
• Ability to partner with sales/business development leaders and influence pipeline strategy.
• Excellent communication and storytelling skills; can translate complex ideas into compelling market-facing messages.
• Experience managing small but high-performing teams.

Preferred

• Masters in marketing or business administration
• Strong understanding of media, healthcare, or multi-location/franchise ecosystems
• Experience launching/optimizing ABM programs
• Familiarity with AI-driven marketing tools and modern automation platforms

Benefits

• ESOP (employee stock ownership plan)
• annual bonus
• full benefits package
• paid time off benefits
• 100% paid parental leave