Responsibilities

• The Director of Affinity Marketing plays a key role in driving the strategy of ADABEI to meet $6,000,000+ revenue goal.
• Developing and leading omni-channel integrated marketing strategies to drive customer acquisition and retention, maintain and increase satisfaction amongst endorsed providers and collaborate closely with internal ADA stakeholders to support organizational goals and maximize opportunities.
• Must be deadline focused and have excellent leadership, organizational, communication and decision-making skills and experience with digital, print, content and social media marketing.
• Championing a diverse portfolio of 25+ different products and professional services and should have deep dental industry insight that drives individual strategies for each product and service.
• Strategic planning capabilities are of upmost importance.
• Budgetary management responsibilities include allocation of $800,000+ marketing budget, oversight of specific endorsed provider sponsorship budgets as well as management of multiple agency and contractor projects.
• Account management and product launch experience is crucial to the success of this role

Requirements

• Bachelor's degree or experience in lieu of degree
• 10 years of experience (or 14 in lieu of degree) strategic integrated marketing experience with a proven track record in corporate relationship development, organizational and project management, contract negotiation and experience in omni-channel integrated marketing
• At least 3 years of strategy development or support
• Adherence to tight deadlines
• Ability to lead teams through influence and collaborate with internal and external stakeholders
• Knowledge of digital platforms such as Google AdWords, Facebook, LinkedIn, and web analytics
• Excellent verbal communication; writing; editing; strategic; prioritization; presentation; collaboration; negotiation; organizational; facilitation; analytical; leadership relationship management; and project management; problem solving skills, results-focused; self-starter; influential
• Proficiency in the following software platforms: Microsoft Office Suite (WORD, EXCEL & PowerPoint), email client platforms (like Adestra, HubSpot), PDF and photo-editing software and FTPs (file transfer programs)
• Occasional travel required to partners for meetings, travel for ADA Scientific Session and other state meetings
• Position may require weekend work, more than the standard number of hours of work within a workweek, and/or may require before or after hours work

Preferred

• Experience at an association, industry-related organization, or nonprofit organization
• BS/BA in marketing, communications or related discipline

Benefits

• Promotes Work/Life Balance
• Hybrid Work Schedule (2-3 days from home)
• Health insurance/ dental reimbursement plan
• Ample Paid time off
• 401(k)
• Pension
• Flexible Spending Account
• Life insurance
• Tution reimbursement
• Paid Parental Leave