Responsibilities

• The Director of Affinity Marketing drives the strategy to meet the $6,000,000+ revenue goal.
• Develop and lead omni-channel integrated marketing strategies to drive customer acquisition and retention
• Maintain and increase satisfaction amongst endorsed providers
• Collaborate closely with internal ADA stakeholders to support organizational goals
• Be deadline focused with excellent leadership, organizational, communication and decision-making skills across digital, print, content and social media marketing
• Champion a diverse portfolio of 25+ products and professional services with deep dental industry insight
• Strategic planning capabilities are of utmost importance
• Budgetary management includes allocation of $800,000+ marketing budget and oversight of sponsorship budgets and agency/contractor projects
• Account management and product launch experience is crucial

Requirements

• Bachelor's degree or experience in lieu of degree
• 10 years of experience (or 14 in lieu of degree) strategic integrated marketing experience with a proven track record in corporate relationship development, organizational and project management, contract negotiation and experience in omni-channel integrated marketing
• At least 3 years of strategy development or support
• Adherence to tight deadlines
• Ability to lead teams through influence and collaborate with internal and external stakeholders
• Knowledge of digital platforms such as Google AdWords, Facebook, LinkedIn, and web analytics
• Excellent verbal communication; writing; editing; strategic; prioritization; presentation; collaboration; negotiation; organizational; facilitation; analytical; leadership relationship management; and project management; problem solving skills, results-focused; self-starter; influential
• Proficiency in the following software platforms: Microsoft Office Suite (WORD, EXCEL & PowerPoint), email client platforms (like Adestra, HubSpot), PDF and photo-editing software and FTPs
• Occasional travel required to partners for meetings, travel for ADA Scientific Session and other state meetings
• Position may require weekend work, more than the standard number of hours of work within a workweek, and/or may require before or after hours work

Preferred

• Experience at an association, industry-related organization, or nonprofit organization
• BS/BA in marketing, communications or related discipline

Benefits

• Promotes Work/Life Balance
• Hybrid Work Schedule (2-3 days from home)
• Health insurance/ dental reimbursement plan
• Ample Paid time off
• 401(k)
• Pension
• Flexible Spending Account
• Life insurance
• Tuition reimbursement
• Paid Parental Leave
• Pet Insurance
• Student Loan Refinance
• 2 days off to work at a charity event of your choice