Director, Affiliations B2B Marketing

Responsibilities

• The Director will lead the marketing strategy and function responsible for attracting, engaging, nurturing, and converting dental practice owners who may be considering affiliation with Heartland Dental.
• The Director will own the Affiliations B2B marketing growth strategy across brand, demand generation, digital, CRM and lifecycle marketing, content, events, referral programs, marketing technology, analytics, and sales enablement.
• The Director will lead the Affiliations Marketing team and serve as the senior marketing partner to the SVP of Affiliations and team, with accountability for building a scalable, measurable marketing engine that contributes directly to qualified opportunities and affiliation growth.
• Own the Affiliations B2B marketing strategy, annual plan, budget, priorities, and performance goals.
• Build and strengthen Heartland Dental’s value proposition and positioning with prospective dental practice owners.
• Lead integrated demand-generation programs across paid media, search, web, email, CRM, direct mail, content, events, referral programs, and other B2B channels.
• Develop audience segmentation, targeting, account-based strategies, and nurture programs across the practice-owner journey.
• Partner with Affiliations and Lead Gen and Practice Transition Representatives teams to improve lead quality, qualification, follow-up, and conversion.
• Lead CRM, marketing automation, lifecycle communications, and marketing technology strategy, including HubSpot and related platforms.
• Develop content and thought leadership that builds relationships with practice owners and supports the affiliation decision journey.

Requirements

• Bachelor’s degree in marketing, business, communications, or related field.
• 10+ years of progressive marketing experience, with strong B2B growth, acquisition, or demand-generation experience.
• 5+ years of people leadership experience.
• Proven experience owning marketing strategy, budgets, and business outcomes.
• Strong expertise in digital and performance marketing, CRM, lifecycle marketing, marketing automation, and analytics.
• Experience connecting marketing activity to leads, opportunities, pipeline, and revenue.
• Experience with platforms such as HubSpot and integrated CRM/marketing technology environments.
• Strong analytical, executive communication, and presentation skills.
• Demonstrated ability to influence senior leaders and work effectively across functions.
• Significant experience managing agencies and vendor partners.

Preferred

• Experience marketing to dentists, physicians, healthcare professionals, business owners, or other high-consideration B2B audiences.
• Experience in dental, healthcare, professional services, multi-site businesses, or other growth-oriented organizations.
• Experience supporting M&A, affiliations, partnerships, or business development.
• Experience with long sales cycles, account-based marketing, referral programs, or partner-led growth.
• Experience building or transforming a B2B marketing function.

Benefits

• We put our people first at Heartland Dental, and that shows in our generous benefits package.