Responsibilities

• Shape the Affiliate Ecosystem: Own affiliate strategy across our client portfolio, with an initial focus on TikTok Shop; Develop scalable frameworks for affiliate recruitment, activation, engagement, and retention; Create programs that drive measurable GMV growth while aligning with client goals and budgets; Define when and how brands should engage with affiliates, influencers, and creator networks; Continuously test, measure, and optimize performance to improve results over time.
• Activate the Network: Build and lead a best-in-class affiliate community that attracts high-performing creators and sellers; Develop communications, incentives, and resources that help affiliates succeed; Ensure creators receive strong campaign briefs, content direction, and performance insights; Create an ecosystem built around long-term partnership, not one-time transactions.
• Lead the Category: Stay ahead of platform updates, affiliate programs, incentives, and policy changes across social commerce; Monitor competitive ecosystems including Amazon, Shopify, Whatnot, and emerging commerce platforms; Identify new opportunities that create a competitive advantage for Third and our clients; Serve as the company's subject matter expert on affiliate commerce and creator partnerships.
• Build the Operating System: Manage, coach, and develop the team responsible for affiliate recruitment and program execution; Establish performance metrics, workflows, and quality standards; Build scalable systems that improve efficiency while maintaining a high-quality affiliate experience; Partner closely with Client Success, Paid Media, Livestream, Creative, and Commerce Operations teams.
• Measure What Matters: Own the relationship with Cruva and maximize platform capabilities across sourcing, outreach, management, and reporting; Develop dashboards, KPIs, and reporting frameworks that clearly demonstrate affiliate impact; Use performance data to identify growth opportunities and improve program effectiveness; Turn data into actionable recommendations for clients and internal teams.
• Advise and Influence: Serve as a strategic advisor to clients on affiliate commerce opportunities and growth strategies; Present performance insights, recommendations, and program roadmaps to stakeholders; Build trust through expertise, communication, and measurable results.

Requirements

• 4-6 years of experience in affiliate marketing, creator partnerships, influencer marketing, social commerce, or related fields.
• At least 3 years of direct experience managing social affiliate programs.
• Deep understanding of TikTok Shop affiliates and creator ecosystems.
• Strong understanding of affiliate business models, incentives, attribution, and performance measurement.
• Experience building and scaling affiliate programs that drive measurable revenue growth.
• Experience managing affiliate technology platforms, creator tools, or affiliate SaaS solutions.
• Proven leadership experience, including managing remote or distributed teams.
• Strong analytical skills with the ability to turn performance data into strategic action.
• Excellent communication, relationship-building, and presentation skills.
• Experience working with consumer brands, retailers, agencies, or commerce-focused organizations is preferred.

Preferred

• Experience working with consumer brands, retailers, agencies, or commerce-focused organizations is preferred.