Responsibilities

• Shape the Affiliate Ecosystem
• Own affiliate strategy across our client portfolio, with an initial focus on TikTok Shop.
• Develop scalable frameworks for affiliate recruitment, activation, engagement, and retention.
• Create programs that drive measurable GMV growth while aligning with client goals and budgets.
• Define when and how brands should engage with affiliates, influencers, and creator networks.
• Continuously test, measure, and optimize performance to improve results over time.
• Activate the Network
• Build and lead a best-in-class affiliate community that attracts high-performing creators and sellers.
• Develop communications, incentives, and resources that help affiliates succeed.
• Ensure creators receive strong campaign briefs, content direction, and performance insights.

Requirements

• 4-6 years of experience in affiliate marketing, creator partnerships, influencer marketing, social commerce, or related fields.
• At least 3 years of direct experience managing social affiliate programs.
• Deep understanding of TikTok Shop affiliates and creator ecosystems.
• Strong understanding of affiliate business models, incentives, attribution, and performance measurement.
• Experience building and scaling affiliate programs that drive measurable revenue growth.
• Experience managing affiliate technology platforms, creator tools, or affiliate SaaS solutions.
• Proven leadership experience, including managing remote or distributed teams.
• Strong analytical skills with the ability to turn performance data into strategic action.
• Excellent communication, relationship-building, and presentation skills.
• Experience working with consumer brands, retailers, agencies, or commerce-focused organizations is preferred.

Preferred

• Experience working with consumer brands, retailers, agencies, or commerce-focused organizations is preferred.