Director of Affiliate Marketing & Partnerships

New York City, NY (On-site)

$160K/yr – $195K/yrDirector/Executive6+ years expFull time

Posted 2 days ago

Job Summary

Own and scale Trovy’s affiliate partnerships and direct collaborations, optimize incentives, and manage end-to-end program operations while aligning with RESPA and regulatory constraints.

Job Description

Responsibilities

  • Own and scale Trovy's affiliate program across relevant networks, rate tables, and review sites, recruiting and onboarding new partners across comparison sites, cashback platforms, and content publishers.
  • Continuously optimize commission structures, placements, and incentives to improve CAC, all within RESPA Section 8 and other applicable referral-fee guardrails.
  • Build and maintain tracking infrastructure across all partners to keep attribution clean and performance measurable.
  • Set and monitor performance benchmarks, and cut or renegotiate underperforming placements.
  • Build and manage a portfolio of direct partnerships outside affiliate networks, including real estate brokerages and agents, home improvement companies, contractors, and other homeowner-facing partners.
  • Source, pitch, and negotiate partnership agreements, structuring economics and referral flows in compliance with RESPA and applicable state referral-fee restrictions.
  • Design co-marketing and embedded-offer programs that introduce Trovy's product at the moment of homeowner need.
  • Own each partnership's full commercial and operational lifecycle: pricing negotiations, contracting, invoicing, budget management, creative approval, and QA.
  • Build and execute an organic search strategy targeting homeowners researching HELOCs and home equity.
  • Understand how AI-driven search and assistants are reshaping how homeowners discover lenders, and position Trovy to be surfaced and cited on those surfaces.

Requirements

  • 6+ years of experience in affiliate marketing, partnerships, or channel/business development, ideally in consumer fintech, mortgage, or a direct-to-consumer lending or financial product.
  • Proven track record building and scaling an affiliate program, including rate table and review site placements.
  • Experience sourcing, negotiating, and managing B2B2C partnerships in real estate, home services, or another referral-adjacent industry.
  • Working knowledge of RESPA Section 8 and other regulatory constraints on referral fees and co-marketing in lending, or the judgment to flag structures for compliance review.
  • Strong grasp of SEO fundamentals and emerging AI search optimization.
  • Data-fluent: you can read attribution and partner performance reports and translate findings into action.
  • Strong negotiator and relationship manager who can structure a deal and spot when something is off-brand or non-compliant.
  • Comfort operating in a fast-moving, early-stage environment where you own the outcome, not just the workstream.

Benefits

  • 401K account, company-paid dental, medical, vision and life insurance, flexible time off, Friday lunches, and more.
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Trovy

At Trovy, we believe your home is more than a place to live; it’s a powerful financial tool. As a fintech platform, we give homeowners fast, flexible, and affordable credit options. Whether you're managing daily expenses or planning ahead, Trovy makes it easy to put your equity to work -- when you need it, how you need it.Trovy Lending Co. dba Trovy. 1460 Broadway, New York, New York 10036. (833) 987-6890 support@trovy.com I NMLS #2676733. For licensing information, go to www.nmlsconsumeraccess.org. Equal Opportunity Lender. The Trovy Card is issued by Cross River Bank, Member FDIC, pursuant to a license from Mastercard.

Founded in 2024
New York, New York, USA
14 employees (2 in marketing)

Salaries

Posted range

$160K/yr – $195K/yr

Taken straight from the job posting.

See all Trovy salaries

Marketing Team

Marketing Team Size
2 (14% of company)
Median Career Experience
25 years
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
13K
Monthly Google Ads Budget
$56K
Traffic Source Mix
Search
17.1%
Direct
64.7%
Referral
4.9%
Social
12%
Paid
1.2%

Headcount Trend

Current headcount: ~14
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Director of Affiliate Marketing & Partnerships

Trovy · New York City, NY · On-site