Director, Advertising & Promotional Marketing

Responsibilities

• Lead the brand/cross functional team, in the execution of the tactical plan to achieve financial objectives, including planning and arranging training, market research, and sales training.
• Lead the development and execution of the portfolio strategy. Components include but are not limited to the following: situation analysis, critical success factors, key issues, strategies, and financial objectives.
• Key liaison with PR and consumer leadership to develop and execute strategy and campaigns with a keen lens on optimization and performance.
• Act as product champion and expert on all aspects of each product and lead the development of the holistic plan including the life cycle management strategy to extend the business potential of the product and portfolio.
• Direct the research and analysis of market, brand, competition, pipeline, pricing, promotions, reimbursements, disease, regulatory requirements, customers, and market access to understand business environment and build on opportunities.
• Define the scope of market research, define deliverables, and challenge analyses.
• Owner and leader in the development of financial objectives, product forecast, 5-year forecast, and budget.
• Balance resource allocation and marketing mix elements to operationalize marketing strategy.
• Manage overall ad agency performance and performance review process. Sign off on agency estimates of proposal.
• Develop advocacy strategy and resulting tactics, balancing budgetary constraints and meeting regulatory requirements.

Requirements

• BA in Business/Marketing related discipline, MBA preferred.
• 10+ years of pharmaceutical marketing experience developing strategies, implementing tactical plans, managing budgets, with increasing levels of exposure and leadership
• Understanding of the urologic business is preferred
• Record of successfully working with commercial, market access, clinical, sales, operations and supply chain functions.
• Experience working with Key Opinion Leaders
• Experience in pharmaceutical sales is preferred.
• Experience with Specialty Pharmacy and Buy & Bill preferred
• Track record of successfully achieving business goals and a record of successfully working with cross-functional team members.
• 25-30% travel may be required.

Benefits

• Keenova offers employees a Total Rewards package which includes competitive pay and benefits. To learn more about our Total Rewards benefits please visit: Keenova Careers | Serve and Grow with Purpose | Keenova