Responsibilities

• Create measurement hypotheses, identify client’s data (1PD) and other data sets and preferred technique/model.
• Research and recommend the best analytic approaches to solving the most difficult marketing problems facing our clients.
• Define a test & learn agenda to evolve the data science practice.
• Conceptualize, create, and deploy proprietary models to enhance audience strategy, audience-driven planning, and activation: consumer journey, advanced segmentation, churn/switcher models, propensity, demand forecast model, multi-touch attribution, predictive modeling, lifetime value analysis, normalization work, multi-variables correlation models).
• Document requirements supporting each proprietary model to contribute to the creation of scalable data science capabilities for all Wavemaker’s clients, Provide consultative input & approval of data architecture implementation.

Requirements

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
• 8+ years of hands-on relevant work experience in data science application and in manipulating large unstructured and structured data sets to create insights.
• Knowledge with marketing analytics, especially digital analytics, and media analytics highly preferred - Agency experience is a plus.
• Ability to operate in clean rooms (ADH, AMC, LiveRamp Safe Haven and others), analytics environments as well as use geospacial, Artificial Intelligence and Machine Learning to model, scale, and predict.
• Strong statistics skills such as distributions, statistical testing, regression, etc.
• Proficiency in programming languages: Python, SQL; Knowledge of R
• Natural curiosity for exploring data and finding the untold story.
• Experience with common data science toolkits (Numpy, Pandas, Tensorflow…)
• Strong speaking and written professional communication skills.
• Strong analytical, critical thinking, and problem-solving skills.
• The ability to thrive in a fast-paced and deadline-driven environment.
• Curious and excited to learn.
• High sense of accountability and ownership.
• Collaborative with a partnership mindset.

Preferred

• Ph.D. is preferred but not required.

Benefits

• Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Be Extraordinary… Lead Optimistically… Champion Growth and Development… create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
• This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.